Inside Higher Ed
Manager, Marketing Communications - Division of University Advancement
Inside Higher Ed, Kennesaw, Georgia, us, 30156
Overview
Job Title: Manager, Marketing Communications - Division of University Advancement
Location: Kennesaw, Georgia · Regular · Full-Time · Job ID: 288995
Join the Division of University Advancement at Kennesaw State University to develop and execute communications and engagement strategies that support fundraising and alumni relations. Kennesaw State University is a large public institution with a diverse student body and global reach. We value integrity, collaboration, inclusivity, and accountability.
About Us Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students. Our university provides a vibrant culture, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability. We are part of the University System of Georgia. Come Take Flight at KSU!
Responsibilities
Identifies, develops and promotes stories (including on social media) in collaboration with DUA leadership and University communications teams; lines up writers, secures approvals, and helps the media relations team identify targeted media outlets.
Supports leadership by drafting remarks for speaking engagements.
Designs, develops, and coordinates collateral for appeals and events, including comprehensive campaigns and annual reports, in collaboration with designated departments staff.
Leads the email marketing strategy within alumni and donor relations, and uses digital tools to enhance engagement, stewardship, and campaign outreach.
Supports and manages the development, build, and distribution of dynamic monthly email content, including an alumni e-newsletter, through Salesforce Marketing Cloud.
Strategizes, plans, develops and executes marketing and communications campaigns; maintains editorial and project calendars; reviews copy and creative; collaborates with teams to troubleshoot challenges.
Works with the web team to maintain and update websites; manages social accounts to build audience and engagement.
Qualifications
Educational Requirements:
Bachelor’s degree from an accredited institution in Marketing, Communications, or Public Relations.
Required Experience:
Three (3) to five (5) years of related marketing communications experience in advancement-related functions (fundraising, foundations, not-for-profits, alumni and constituent engagement, etc.).
Preferred Qualifications
Related marketing communications experience within a major, comprehensive fundraising campaign.
Project management experience.
Account management experience.
Strong written and oral communications.
Familiarity with project management software such as Asana.
Proficient in Microsoft Office, Adobe Creative Suite, and HTML/web design.
Knowledge, Skills, and Abilities
Excellent written and oral communication; ability to tell compelling giving stories.
Strong project and account management skills; highly organized with attention to detail.
Ability to coach, persuade and negotiate with senior leadership; adaptable in a fast-paced environment.
Proficient with computer applications and programs associated with the position.
Policies and Other Information
This is not a supervisory position and does not have financial responsibilities.
This role does not require driving and does not involve a purchasing card (P-Card) or travel.
Background Check: Standard Enhanced; final candidates will consent to a criminal background investigation as per USG policy.
Equal Employment Opportunity: Kennesaw State University is an Equal Employment Opportunity Employer. The university prohibits harassment or discrimination as described in policy and state/federal law.
For more information on background checks and related policies, refer to the USG HR policy documents.
Referrals increase your chances of interviewing at Inside Higher Ed. Get notified about new Marketing Communications Manager jobs in Kennesaw, GA.
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Location: Kennesaw, Georgia · Regular · Full-Time · Job ID: 288995
Join the Division of University Advancement at Kennesaw State University to develop and execute communications and engagement strategies that support fundraising and alumni relations. Kennesaw State University is a large public institution with a diverse student body and global reach. We value integrity, collaboration, inclusivity, and accountability.
About Us Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students. Our university provides a vibrant culture, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability. We are part of the University System of Georgia. Come Take Flight at KSU!
Responsibilities
Identifies, develops and promotes stories (including on social media) in collaboration with DUA leadership and University communications teams; lines up writers, secures approvals, and helps the media relations team identify targeted media outlets.
Supports leadership by drafting remarks for speaking engagements.
Designs, develops, and coordinates collateral for appeals and events, including comprehensive campaigns and annual reports, in collaboration with designated departments staff.
Leads the email marketing strategy within alumni and donor relations, and uses digital tools to enhance engagement, stewardship, and campaign outreach.
Supports and manages the development, build, and distribution of dynamic monthly email content, including an alumni e-newsletter, through Salesforce Marketing Cloud.
Strategizes, plans, develops and executes marketing and communications campaigns; maintains editorial and project calendars; reviews copy and creative; collaborates with teams to troubleshoot challenges.
Works with the web team to maintain and update websites; manages social accounts to build audience and engagement.
Qualifications
Educational Requirements:
Bachelor’s degree from an accredited institution in Marketing, Communications, or Public Relations.
Required Experience:
Three (3) to five (5) years of related marketing communications experience in advancement-related functions (fundraising, foundations, not-for-profits, alumni and constituent engagement, etc.).
Preferred Qualifications
Related marketing communications experience within a major, comprehensive fundraising campaign.
Project management experience.
Account management experience.
Strong written and oral communications.
Familiarity with project management software such as Asana.
Proficient in Microsoft Office, Adobe Creative Suite, and HTML/web design.
Knowledge, Skills, and Abilities
Excellent written and oral communication; ability to tell compelling giving stories.
Strong project and account management skills; highly organized with attention to detail.
Ability to coach, persuade and negotiate with senior leadership; adaptable in a fast-paced environment.
Proficient with computer applications and programs associated with the position.
Policies and Other Information
This is not a supervisory position and does not have financial responsibilities.
This role does not require driving and does not involve a purchasing card (P-Card) or travel.
Background Check: Standard Enhanced; final candidates will consent to a criminal background investigation as per USG policy.
Equal Employment Opportunity: Kennesaw State University is an Equal Employment Opportunity Employer. The university prohibits harassment or discrimination as described in policy and state/federal law.
For more information on background checks and related policies, refer to the USG HR policy documents.
Referrals increase your chances of interviewing at Inside Higher Ed. Get notified about new Marketing Communications Manager jobs in Kennesaw, GA.
#J-18808-Ljbffr