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Director, University Brand Marketing
role at
Inside Higher Ed .
Job Title:
Director, University Brand Marketing
Location:
Kennesaw, Georgia
Regular/Temporary:
Regular
Full/Part Time:
Full-Time
Job ID:
289369
Location details: Kennesaw State University campuses located in Kennesaw and Marietta, GA.
About Us Kennesaw State University is one of the 50 largest public institutions in the country. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students. We are part of the University System of Georgia and value respect, integrity, collaboration, inclusivity, and accountability.
Job Summary Oversees the creation and implementation of the university's brand strategy to shape public perception and strengthen awareness, loyalty, and engagement with the KSU brand. Directs brand positioning, advertising, and marketing initiatives in alignment with institutional objectives. Collaborates with departments to ensure unified and consistent messaging across all communication channels.
Responsibilities
Creates and carries out a brand strategy that reflects the university’s mission, vision, and values
Maintains, commercializes, and updates the university’s visual and verbal identity to ensure consistent branding across all platforms
Helps shape the university’s story to strengthen its reputation and connect with students, parents, faculty, staff, alumni, donors, business partners, and the public
Leads regular brand audits and research to track awareness, engagement, and impact
Plans and runs brand marketing campaigns across multiple channels to support alumni outreach, fundraising, and thought leadership
Guides creative direction and messaging to ensure the brand is clear, consistent, and fresh
Works with internal teams and external partners to produce high-quality branded digital content, print, video, and on-campus visuals
Creates brand guidelines, marketing materials, and templates for use across campus
Manages university-level brand advertising efforts across digital, print, social media, and traditional platforms
Collaborates with digital and enrollment marketing teams to align with brand goals and improve campaign results
Works with departments such as Enrollment Services, Advancement, Athletics, and Academic Affairs, as well as the Communities of Practice, to strengthen and unify messaging
Offers brand training and support to faculty, staff, and internal teams
Hires, trains, and leads a team of marketing professionals
Manages the brand marketing budget and uses resources effectively
Oversees agency and vendor partnerships as needed
Qualifications Educational Requirements
Bachelor's degree in marketing, communications, or a related field, including previous supervisory and/or management experience
Other Required Qualifications
Current, valid, and unrestricted driver's license
Required Experience
Eight (8) years of progressive experience in brand marketing
Preferred Qualifications
Additional Preferred Qualifications
Skilled in managing rebranding, brand refreshes, and positioning initiatives. Agency experience is a plus. Familiar with geofencing, CRM, and analytics.
Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education
Preferred Experience
Experience working with higher education audiences, including prospects, students, alumni, donors, faculty, and staff.
Abilities
Knowledge, Skills, & Abilities: Able to navigate a complex, decentralized university environment; able to handle multiple tasks or projects at one time, meeting deadlines. Proficiency with marketing tools and platforms (e.g., Adobe Creative Suite, CRM systems, social media, analytics); strong leadership, project management, analytical, communication, and presentation skills; attention to detail and follow-up; strong customer service and professional etiquette.
Additional Information USG Core Values: Integrity, Excellence, Accountability, Respect. Equal Employment Opportunity. This is a supervisory position. This position may travel 1% - 24% of the time. Background checks include standard checks, education, and DMV. Final candidates may be asked to disclose criminal history. Applicants may be required to provide professional references and additional screenings as appropriate.
Seniority level
Director
Employment type
Full-time
Job function
Education and Training
Industries
Online Audio and Video Media
#J-18808-Ljbffr
Director, University Brand Marketing
role at
Inside Higher Ed .
Job Title:
Director, University Brand Marketing
Location:
Kennesaw, Georgia
Regular/Temporary:
Regular
Full/Part Time:
Full-Time
Job ID:
289369
Location details: Kennesaw State University campuses located in Kennesaw and Marietta, GA.
About Us Kennesaw State University is one of the 50 largest public institutions in the country. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students. We are part of the University System of Georgia and value respect, integrity, collaboration, inclusivity, and accountability.
Job Summary Oversees the creation and implementation of the university's brand strategy to shape public perception and strengthen awareness, loyalty, and engagement with the KSU brand. Directs brand positioning, advertising, and marketing initiatives in alignment with institutional objectives. Collaborates with departments to ensure unified and consistent messaging across all communication channels.
Responsibilities
Creates and carries out a brand strategy that reflects the university’s mission, vision, and values
Maintains, commercializes, and updates the university’s visual and verbal identity to ensure consistent branding across all platforms
Helps shape the university’s story to strengthen its reputation and connect with students, parents, faculty, staff, alumni, donors, business partners, and the public
Leads regular brand audits and research to track awareness, engagement, and impact
Plans and runs brand marketing campaigns across multiple channels to support alumni outreach, fundraising, and thought leadership
Guides creative direction and messaging to ensure the brand is clear, consistent, and fresh
Works with internal teams and external partners to produce high-quality branded digital content, print, video, and on-campus visuals
Creates brand guidelines, marketing materials, and templates for use across campus
Manages university-level brand advertising efforts across digital, print, social media, and traditional platforms
Collaborates with digital and enrollment marketing teams to align with brand goals and improve campaign results
Works with departments such as Enrollment Services, Advancement, Athletics, and Academic Affairs, as well as the Communities of Practice, to strengthen and unify messaging
Offers brand training and support to faculty, staff, and internal teams
Hires, trains, and leads a team of marketing professionals
Manages the brand marketing budget and uses resources effectively
Oversees agency and vendor partnerships as needed
Qualifications Educational Requirements
Bachelor's degree in marketing, communications, or a related field, including previous supervisory and/or management experience
Other Required Qualifications
Current, valid, and unrestricted driver's license
Required Experience
Eight (8) years of progressive experience in brand marketing
Preferred Qualifications
Additional Preferred Qualifications
Skilled in managing rebranding, brand refreshes, and positioning initiatives. Agency experience is a plus. Familiar with geofencing, CRM, and analytics.
Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education
Preferred Experience
Experience working with higher education audiences, including prospects, students, alumni, donors, faculty, and staff.
Abilities
Knowledge, Skills, & Abilities: Able to navigate a complex, decentralized university environment; able to handle multiple tasks or projects at one time, meeting deadlines. Proficiency with marketing tools and platforms (e.g., Adobe Creative Suite, CRM systems, social media, analytics); strong leadership, project management, analytical, communication, and presentation skills; attention to detail and follow-up; strong customer service and professional etiquette.
Additional Information USG Core Values: Integrity, Excellence, Accountability, Respect. Equal Employment Opportunity. This is a supervisory position. This position may travel 1% - 24% of the time. Background checks include standard checks, education, and DMV. Final candidates may be asked to disclose criminal history. Applicants may be required to provide professional references and additional screenings as appropriate.
Seniority level
Director
Employment type
Full-time
Job function
Education and Training
Industries
Online Audio and Video Media
#J-18808-Ljbffr