Maxonic Inc.
Digital Marketing Manager (Retail or CPG Domain)
Maxonic Inc., Pleasanton, California, United States, 94566
Overview
The CRM Marketing Manager will lead the development and execution of comprehensive marketing strategies designed to engage customers. This role will focus on driving customer engagement and increasing lifetime value by managing personalized campaigns across key digital channels, including email, push notifications, and SMS. The CRM Marketing Manager will collaborate with cross-functional teams in a matrix organization to optimize the customer journey, ensuring a seamless, personalized experience across all touchpoints. This position is ideal for a seasoned digital marketing professional with experience in lifecycle & CRM marketing, who is eager to contribute to a customer-centric and innovative retail brand. Compensation
Base pay range: $60.00/hr - $65.00/hr Responsibilities
CRM Campaign Development and Execution: Own the CRM strategy and drive the execution of complex CRM marketing campaigns that nurture customer relationships. Identify key touchpoints to deliver targeted content and offers that increase engagement, retention, and lifetime value. Use data and insights to optimize the customer journey. Ensure consistent and personalized communication across email, push, and SMS based on customer behavior and engagement. Segmentation and Personalization: Collaborate with Analytics to build audience segmentation using customer data and create highly personalized marketing messages and offers. Retention Strategies: Develop and manage strategies to increase customer retention, reduce churn, and drive repeat purchases through email, push, and SMS efforts. Cross-functional Collaboration: Work with product, content, brand, creativity, and analytics teams to ensure seamless campaign execution in a large matrix organization and align with broader company objectives. Testing and Optimization: Continuously test lifecycle campaigns, analyze KPIs (open rates, CTR, conversions, incremental revenue, retention). Use A/B and multivariate testing to optimize content, subject lines, and timing. Apply strong quantitative skills (e.g., Excel). Data-Driven Decision Making: Measure campaign performance with analytics tools and use insights to improve campaigns and adapt strategies to changing customer needs. Reporting and Communication: Provide regular updates on campaign performance and recommendations; develop reports and presentations illustrating impact on business growth. Project Management: Lead multiple campaigns simultaneously, ensuring deadlines and quality standards across creative assets, emails, push notifications, and SMS campaigns. Tools and Platforms: Experience with advanced CRM platforms (e.g., Salesforce, Adobe) and marketing automation tools. Customer-Centric Mindset: Focus on understanding customer needs and delivering personalized experiences that drive loyalty and lifetime value. Ticket of Experience: Comfortable operating in a large matrix organization to deliver high-impact campaigns. Qualifications and Experience
Bachelor’s degree in Marketing, Communications, New Media, or related field. MBA or equivalent advanced degree in marketing or business preferred. 7+ years of experience in digital marketing, in retail, CPG, or related industries. Strong knowledge of CRM strategy, lifecycle marketing, and customer retention techniques. Experience managing and executing campaigns across email, push, and SMS. Proven ability to design, execute, and optimize end-to-end CRM marketing strategies. Analytical mindset with ability to interpret data and derive actionable insights; good quantitative skills (e.g., Excel). Experience with advanced CRM platforms (e.g., Salesforce, Adobe) and marketing automation tools.
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The CRM Marketing Manager will lead the development and execution of comprehensive marketing strategies designed to engage customers. This role will focus on driving customer engagement and increasing lifetime value by managing personalized campaigns across key digital channels, including email, push notifications, and SMS. The CRM Marketing Manager will collaborate with cross-functional teams in a matrix organization to optimize the customer journey, ensuring a seamless, personalized experience across all touchpoints. This position is ideal for a seasoned digital marketing professional with experience in lifecycle & CRM marketing, who is eager to contribute to a customer-centric and innovative retail brand. Compensation
Base pay range: $60.00/hr - $65.00/hr Responsibilities
CRM Campaign Development and Execution: Own the CRM strategy and drive the execution of complex CRM marketing campaigns that nurture customer relationships. Identify key touchpoints to deliver targeted content and offers that increase engagement, retention, and lifetime value. Use data and insights to optimize the customer journey. Ensure consistent and personalized communication across email, push, and SMS based on customer behavior and engagement. Segmentation and Personalization: Collaborate with Analytics to build audience segmentation using customer data and create highly personalized marketing messages and offers. Retention Strategies: Develop and manage strategies to increase customer retention, reduce churn, and drive repeat purchases through email, push, and SMS efforts. Cross-functional Collaboration: Work with product, content, brand, creativity, and analytics teams to ensure seamless campaign execution in a large matrix organization and align with broader company objectives. Testing and Optimization: Continuously test lifecycle campaigns, analyze KPIs (open rates, CTR, conversions, incremental revenue, retention). Use A/B and multivariate testing to optimize content, subject lines, and timing. Apply strong quantitative skills (e.g., Excel). Data-Driven Decision Making: Measure campaign performance with analytics tools and use insights to improve campaigns and adapt strategies to changing customer needs. Reporting and Communication: Provide regular updates on campaign performance and recommendations; develop reports and presentations illustrating impact on business growth. Project Management: Lead multiple campaigns simultaneously, ensuring deadlines and quality standards across creative assets, emails, push notifications, and SMS campaigns. Tools and Platforms: Experience with advanced CRM platforms (e.g., Salesforce, Adobe) and marketing automation tools. Customer-Centric Mindset: Focus on understanding customer needs and delivering personalized experiences that drive loyalty and lifetime value. Ticket of Experience: Comfortable operating in a large matrix organization to deliver high-impact campaigns. Qualifications and Experience
Bachelor’s degree in Marketing, Communications, New Media, or related field. MBA or equivalent advanced degree in marketing or business preferred. 7+ years of experience in digital marketing, in retail, CPG, or related industries. Strong knowledge of CRM strategy, lifecycle marketing, and customer retention techniques. Experience managing and executing campaigns across email, push, and SMS. Proven ability to design, execute, and optimize end-to-end CRM marketing strategies. Analytical mindset with ability to interpret data and derive actionable insights; good quantitative skills (e.g., Excel). Experience with advanced CRM platforms (e.g., Salesforce, Adobe) and marketing automation tools.
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