Splootvets
Paid Media & Performance Marketing Manager
Splootvets, Denver, Colorado, United States, 80285
Paid Media & Performance Marketing Manager
Sploot Veterinary Care
is reinventing veterinary care with a modern, customer-first approach. We’re building a new kind of vet experience—seamless, accessible, and loved by both pet parents and veterinary teams. Backed by L Catterton, Sploot is scaling rapidly across the US. Our growth marketing team values structured problem solving, impact orientation, and high ownership. The Role
We’re looking for a
Paid Media & Performance Marketing Manager
to lead Sploot’s paid advertising efforts and client acquisition strategy. You’ll design and optimize campaigns to attract, nurture, and convert new pet parents through the right blend of creative, targeting, and timing. You’ll lead performance efforts on emerging platforms like YouTube and TikTok, with light-touch support for recruiting campaigns. You’ll work with lifecycle, brand, and local marketing teammates to align creative, messaging, and targeting to clinic dynamics, ensuring every dollar spent translates into booked appointments and long-term relationships. This hybrid role is based at Sploot HQ and requires living in Denver. What You’ll Own
Own Sploot’s paid acquisition program across Google Ads, Meta, YouTube, and TikTok. Build and evolve a high-performing client acquisition strategy spanning the full funnel. Determine the optimal ad mix across platforms and funnel stages to maximize ROI. Design campaign structures across channels aligned with real-time business needs, including clinic capacity and appointment availability. Launch, manage, and optimize campaigns, testing targeting, bidding, and creative. Identify opportunities to streamline and automate advertising workflows using AI tools, agents, or scripts. Collaborate with creative teams to develop high-performing ad concepts and formats. Design and execute systematic creative testing frameworks and analyze performance for future content. Insights & Reporting: Monitor performance metrics and proactively adjust campaigns. Identify trends, diagnose underperformance, and implement solutions quickly. Build and maintain reporting dashboards for campaign performance tracking (GA4, Mixpanel). Ensure data accuracy and clean attribution across the marketing stack. Audience Development: Develop and refine customer personas based on campaign data. Build and test custom audiences, lookalikes, and interest-based targeting. Collaborate with lifecycle marketing on retargeting and customer journey optimization. Pilot and scale new platforms (YouTube, TikTok) to drive growth and capture early learnings; support future investment. Support recruiting ads on LinkedIn and Indeed. Who You Are
3–6 years of experience in performance marketing or digital advertising, ideally in a high-growth B2C business. Deep knowledge of Google Ads and Meta Ads, managing significant ad spend ($50K+ monthly) with hands-on funnel experience (search, demand gen, GDN). Strong familiarity with YouTube and TikTok Ads, or strong curiosity to ramp up. Experience with DTC/eCommerce preferred; experience with physical-location-based businesses a plus. Strong analytical skills with a track record of campaign optimization and actioning insights. Detail-oriented with solid project management and organizational skills. Creative mindset and ability to collaborate with creative teams. Proficient in GA4, Mixpanel, and maintaining clean attribution across the stack. Curious and eager to learn new platforms, tools, and growth tactics. Why Join Sploot
Take full ownership of paid digital strategy in a company where every dollar matters. Operate in a sophisticated SEM environment with a performance-driven culture. Influence near-term growth and long-term brand trust. Help reshape how pet parents experience vet care. Collaborate with smart, mission-aligned teammates. What We’ll Provide You: Competitive salary range of $80,000 – $120,000 plus performance bonus 401(k) with company match Health, Dental, and Vision insurance fully covered by Sploot Employee Assistance Program Generous pet care benefits for your pets Up to 4 weeks of PTO Up to 12 weeks paid parental leave 12 Sploot HQ holidays Dog-friendly office Unlimited food & snacks at HQ Team events and local activities Sploot swag For qualified candidates; benefits may vary based on experience. Sploot Veterinary Care provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or any other protected status. We comply with applicable state and local nondiscrimination laws.
#J-18808-Ljbffr
Sploot Veterinary Care
is reinventing veterinary care with a modern, customer-first approach. We’re building a new kind of vet experience—seamless, accessible, and loved by both pet parents and veterinary teams. Backed by L Catterton, Sploot is scaling rapidly across the US. Our growth marketing team values structured problem solving, impact orientation, and high ownership. The Role
We’re looking for a
Paid Media & Performance Marketing Manager
to lead Sploot’s paid advertising efforts and client acquisition strategy. You’ll design and optimize campaigns to attract, nurture, and convert new pet parents through the right blend of creative, targeting, and timing. You’ll lead performance efforts on emerging platforms like YouTube and TikTok, with light-touch support for recruiting campaigns. You’ll work with lifecycle, brand, and local marketing teammates to align creative, messaging, and targeting to clinic dynamics, ensuring every dollar spent translates into booked appointments and long-term relationships. This hybrid role is based at Sploot HQ and requires living in Denver. What You’ll Own
Own Sploot’s paid acquisition program across Google Ads, Meta, YouTube, and TikTok. Build and evolve a high-performing client acquisition strategy spanning the full funnel. Determine the optimal ad mix across platforms and funnel stages to maximize ROI. Design campaign structures across channels aligned with real-time business needs, including clinic capacity and appointment availability. Launch, manage, and optimize campaigns, testing targeting, bidding, and creative. Identify opportunities to streamline and automate advertising workflows using AI tools, agents, or scripts. Collaborate with creative teams to develop high-performing ad concepts and formats. Design and execute systematic creative testing frameworks and analyze performance for future content. Insights & Reporting: Monitor performance metrics and proactively adjust campaigns. Identify trends, diagnose underperformance, and implement solutions quickly. Build and maintain reporting dashboards for campaign performance tracking (GA4, Mixpanel). Ensure data accuracy and clean attribution across the marketing stack. Audience Development: Develop and refine customer personas based on campaign data. Build and test custom audiences, lookalikes, and interest-based targeting. Collaborate with lifecycle marketing on retargeting and customer journey optimization. Pilot and scale new platforms (YouTube, TikTok) to drive growth and capture early learnings; support future investment. Support recruiting ads on LinkedIn and Indeed. Who You Are
3–6 years of experience in performance marketing or digital advertising, ideally in a high-growth B2C business. Deep knowledge of Google Ads and Meta Ads, managing significant ad spend ($50K+ monthly) with hands-on funnel experience (search, demand gen, GDN). Strong familiarity with YouTube and TikTok Ads, or strong curiosity to ramp up. Experience with DTC/eCommerce preferred; experience with physical-location-based businesses a plus. Strong analytical skills with a track record of campaign optimization and actioning insights. Detail-oriented with solid project management and organizational skills. Creative mindset and ability to collaborate with creative teams. Proficient in GA4, Mixpanel, and maintaining clean attribution across the stack. Curious and eager to learn new platforms, tools, and growth tactics. Why Join Sploot
Take full ownership of paid digital strategy in a company where every dollar matters. Operate in a sophisticated SEM environment with a performance-driven culture. Influence near-term growth and long-term brand trust. Help reshape how pet parents experience vet care. Collaborate with smart, mission-aligned teammates. What We’ll Provide You: Competitive salary range of $80,000 – $120,000 plus performance bonus 401(k) with company match Health, Dental, and Vision insurance fully covered by Sploot Employee Assistance Program Generous pet care benefits for your pets Up to 4 weeks of PTO Up to 12 weeks paid parental leave 12 Sploot HQ holidays Dog-friendly office Unlimited food & snacks at HQ Team events and local activities Sploot swag For qualified candidates; benefits may vary based on experience. Sploot Veterinary Care provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or any other protected status. We comply with applicable state and local nondiscrimination laws.
#J-18808-Ljbffr