Whalar Group
Work Location and Start Date
Work Location:
Berlin (Remote First but need to be able to come into office when needed) Start Date:
ASAP Whalar is the leading, most awarded, independent Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators. We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable. With hubs in London, Berlin, New York, and Los Angeles, our reach is global. About the role
We are seeking a dynamic and experienced Associate Director, Paid Media to lead our paid social strategies, driving innovation and excellence across multiple platforms. The ideal candidate will have a strong background in managing high-profile client relationships, strategic media planning, and advanced campaign optimization. This role requires a forward-thinking leader who is adept at leveraging data-driven insights to maximize ROI and stay ahead of industry trends. Responsibilities
Lead on the creation and communication of comprehensive paid social media strategies to both internal teams and external clients, ensuring alignment with overarching business goals. Serve as the primary point of contact for clients for all paid media inquiries, demonstrating exceptional experience in managing client relationships and effectively addressing their needs. Collaborate closely with commercial leaders and senior management in responding to complex briefs and driving strategic initiatives forward. Oversee and refine paid amplification and targeting strategies across a variety of platforms, ensuring the use of the most effective ad products, targeting methods, and pricing models. Lead the implementation of advanced creator integrations, listing, leveraging the latest platform features to enhance campaign performance on META, TikTok, Snapchat, YouTube, LinkedIn. Strategically configure and optimize paid social campaigns, with the ability to manage and adjust budgets in real-time to maximize ROI. Maintain exceptional attention to detail while managing multiple campaigns across various categories and creative objectives, ensuring seamless execution and performance tracking. Utilize strong analytical skills to interpret large data sets, extracting meaningful insights to inform strategic decisions and optimize campaign outcomes. Stay at the forefront of paid social media developments, regularly presenting insights and trends to teams and incorporating these into strategic planning. Qualifications and requirements
8+ years in paid social media roles, with a proven track record in leading and executing successful campaigns within agencies, brands, or platforms. In-depth knowledge and experience with major paid social tools and interfaces, including Meta Business Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Snapchat Ads Manager, etc. Strong understanding of tracking pixels, UTM parameters, and advanced ad implementation techniques. Demonstrated experience in strategic media planning and the ability to align campaigns with broader business objectives. Comprehensive knowledge of social media platforms, including best practices for creative ad execution and platform-specific dynamics. Advanced proficiency in Google Sheets, with the ability to analyze complex data sets, utilize formulas, and create pivot tables to drive campaign performance. Excellent verbal and written communication skills, with the ability to convey complex strategies and insights to a variety of stakeholders. Ability to manage multiple deadlines in a fast-paced environment, demonstrating flexibility and strong problem-solving skills. Thorough understanding of branded content ad policies and compliance requirements. Fluency in German at a native or near-native level (verbal and written) is required for this role. Values and Benefits
Whalar Group prioritizes diversity, equity, and inclusion (DEI). We strive for a culture of respect and belonging, with inclusive leadership and opportunities for growth. We offer flexible benefits and collaborative work environments to support productive work styles. 25 days of PTO + winter break Monthly phone/internet reimbursement New joiner home office allowance Social programs Equal Employment Opportunity
Whalar provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type. See the full policy for details. How to apply
Interested in building your career at Whalar Group? Apply through the portal. The following sections are part of the application process. First Name Last Name Preferred First Name Email Phone Resume/CV LinkedIn Profile Location Hybrid work note: This is a hybrid position requiring presence in New York office 3 days a week. Do you agree? Salary requirements Visa sponsorship question Optional questions about content creators and other qualifications Privacy and compliance
GDPR Notice and voluntary self-identification sections are included as part of the recruitment process. The information collected is used for recruitment purposes in accordance with applicable law.
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Work Location:
Berlin (Remote First but need to be able to come into office when needed) Start Date:
ASAP Whalar is the leading, most awarded, independent Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators. We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable. With hubs in London, Berlin, New York, and Los Angeles, our reach is global. About the role
We are seeking a dynamic and experienced Associate Director, Paid Media to lead our paid social strategies, driving innovation and excellence across multiple platforms. The ideal candidate will have a strong background in managing high-profile client relationships, strategic media planning, and advanced campaign optimization. This role requires a forward-thinking leader who is adept at leveraging data-driven insights to maximize ROI and stay ahead of industry trends. Responsibilities
Lead on the creation and communication of comprehensive paid social media strategies to both internal teams and external clients, ensuring alignment with overarching business goals. Serve as the primary point of contact for clients for all paid media inquiries, demonstrating exceptional experience in managing client relationships and effectively addressing their needs. Collaborate closely with commercial leaders and senior management in responding to complex briefs and driving strategic initiatives forward. Oversee and refine paid amplification and targeting strategies across a variety of platforms, ensuring the use of the most effective ad products, targeting methods, and pricing models. Lead the implementation of advanced creator integrations, listing, leveraging the latest platform features to enhance campaign performance on META, TikTok, Snapchat, YouTube, LinkedIn. Strategically configure and optimize paid social campaigns, with the ability to manage and adjust budgets in real-time to maximize ROI. Maintain exceptional attention to detail while managing multiple campaigns across various categories and creative objectives, ensuring seamless execution and performance tracking. Utilize strong analytical skills to interpret large data sets, extracting meaningful insights to inform strategic decisions and optimize campaign outcomes. Stay at the forefront of paid social media developments, regularly presenting insights and trends to teams and incorporating these into strategic planning. Qualifications and requirements
8+ years in paid social media roles, with a proven track record in leading and executing successful campaigns within agencies, brands, or platforms. In-depth knowledge and experience with major paid social tools and interfaces, including Meta Business Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Snapchat Ads Manager, etc. Strong understanding of tracking pixels, UTM parameters, and advanced ad implementation techniques. Demonstrated experience in strategic media planning and the ability to align campaigns with broader business objectives. Comprehensive knowledge of social media platforms, including best practices for creative ad execution and platform-specific dynamics. Advanced proficiency in Google Sheets, with the ability to analyze complex data sets, utilize formulas, and create pivot tables to drive campaign performance. Excellent verbal and written communication skills, with the ability to convey complex strategies and insights to a variety of stakeholders. Ability to manage multiple deadlines in a fast-paced environment, demonstrating flexibility and strong problem-solving skills. Thorough understanding of branded content ad policies and compliance requirements. Fluency in German at a native or near-native level (verbal and written) is required for this role. Values and Benefits
Whalar Group prioritizes diversity, equity, and inclusion (DEI). We strive for a culture of respect and belonging, with inclusive leadership and opportunities for growth. We offer flexible benefits and collaborative work environments to support productive work styles. 25 days of PTO + winter break Monthly phone/internet reimbursement New joiner home office allowance Social programs Equal Employment Opportunity
Whalar provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type. See the full policy for details. How to apply
Interested in building your career at Whalar Group? Apply through the portal. The following sections are part of the application process. First Name Last Name Preferred First Name Email Phone Resume/CV LinkedIn Profile Location Hybrid work note: This is a hybrid position requiring presence in New York office 3 days a week. Do you agree? Salary requirements Visa sponsorship question Optional questions about content creators and other qualifications Privacy and compliance
GDPR Notice and voluntary self-identification sections are included as part of the recruitment process. The information collected is used for recruitment purposes in accordance with applicable law.
#J-18808-Ljbffr