ACHIEVE
Job Description
We are looking for a results-driven
SEO Product Manager
to lead strategic and technical efforts that drive
organic growth
and
conversion performance
across our portfolio of financial products and content assets. This is a cross-functional leadership role that blends
SEO strategy
,
product management
, and
growth experimentation
, with a deep understanding of the evolving search landscapeincluding
Googles AI-driven SERPs
,
LLMs like ChatGPT
, and
emerging social platforms like TikTok and Reddit . Youll lead the charge in scaling non-brand SEO visibility, improving our conversion paths, and adapting our growth engine for future search behaviors across web, social, and AI interfaces. Key Responsibilities SEO Strategy & Execution Own end-to-end
SEO strategy and execution
, from roadmap planning to tactical rollout
Lead
technical SEO
initiatives in collaboration with engineering (crawlability, site architecture, Core Web Vitals, schema, canonicalization)
Apply
SEO best practices
to execute on
on-page SEO
(metadata, headings, keyword targeting) and
off-page SEO
(link acquisition, publisher outreach, citations)
Manage and evolve systems for
content publishing
, including editorial SEO standards and optimization for finance-specific SERP features (e.g. People Also Ask, Things to Know, Google Knowledge Panel)
Conduct cross-platform
keyword research
to guide content direction and maximize organic visibility
Use analytics tools to track performance, identify insights, and regularly report on channel growth, engagement, and ROI
Cross-Platform & AI Search Optimization Design and implement a system for optimizing across evolving search ecosystems including
LLMs
(e.g. ChatGPT, Perplexity, Claude) Optimize for
Google SGE/AI Overviews
and AI-powered SERP elements, ensuring our brand earns visibility in structured snippets, PAA, and social mentions Guide and prioritize production of video, Reddit content, and social forum engagement to support non-traditional organic visibility Partner with growth and brand teams to align SEO with TikTok, Instagram, and other emerging social surfaces as discovery engines Growth & Conversion Performance Analyze and improve organic landing pages for
conversion rate
, intent alignment, and lead quality Collaborate with product, UX, and analytics teams to test and optimize conversion funnels across search entry points Develop and track KPIs tied to
traffic growth
,
ranking improvements
, and
conversion metrics
(e.g. lead form completion, quote generation, or application starts) Cross-Functional Collaboration & Leadership Serve as product lead for SEO-related features and initiativescreating specs, tickets, and prioritizing engineering sprints Coordinate with engineering, content, analytics, and performance marketing teams to drive roadmap alignment Oversee SEO experimentation and test architecture across site templates, content types, and linking models Drive authority-building efforts through
third-party content syndication
,
backlink outreach
, and
high-authority publishing Qualifications: Qualifications 37+ years of experience in
SEO
,
growth product
, or
technical marketing
, ideally in the
finance
,
fintech
, or
B2C SaaS
space Deep understanding of modern SEOincluding
SERP feature optimization
,
structured data
, and
LLM search integration Experience working with or leading
engineering teams
on web products or SEO infrastructure Strong familiarity with SEO tools (e.g. Ahrefs, Screaming Frog, GSC, Looker Studio) and analytics platforms (GA4, Heap, Amplitude) Proven success in
non-brand search growth
,
conversion testing
, and
cross-functional product management Bonus: Experience with publishing on
authoritative third-party finance platforms
or PR-driven link building Bonus: Background in managing influencer-led or UGC strategies tied to organic growth (Reddit, YouTube, TikTok) Additional Information Achieve well-being with: Hybrid and remote work opportunities 401 (k) with employer match Medical, dental, and vision with HSA and FSA Competitive vacation and sick time off, as well as dedicated volunteer days Access to wellness support through Employee Assistance Program, wellness programs, and fitness discounts Up to $5,250 paid back to you on eligible education expenses Pet care discounts for your furry family members Financial support in times of hardship with our Achieve Care Fund A safe place to connect with other employees through our six employee resource groups We are proudly offering hybrid options in the Phoenix, AZ metro market as well in San Mateo, CA. This role can be hired remote in TX, NV, WA, FL, UT, IL Hourly Range
: $145,000 to $160,000 + bonus + benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors. Attention Agencies & Search Firms:
We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieves Talent Acquisition leader. #J-18808-Ljbffr
SEO Product Manager
to lead strategic and technical efforts that drive
organic growth
and
conversion performance
across our portfolio of financial products and content assets. This is a cross-functional leadership role that blends
SEO strategy
,
product management
, and
growth experimentation
, with a deep understanding of the evolving search landscapeincluding
Googles AI-driven SERPs
,
LLMs like ChatGPT
, and
emerging social platforms like TikTok and Reddit . Youll lead the charge in scaling non-brand SEO visibility, improving our conversion paths, and adapting our growth engine for future search behaviors across web, social, and AI interfaces. Key Responsibilities SEO Strategy & Execution Own end-to-end
SEO strategy and execution
, from roadmap planning to tactical rollout
Lead
technical SEO
initiatives in collaboration with engineering (crawlability, site architecture, Core Web Vitals, schema, canonicalization)
Apply
SEO best practices
to execute on
on-page SEO
(metadata, headings, keyword targeting) and
off-page SEO
(link acquisition, publisher outreach, citations)
Manage and evolve systems for
content publishing
, including editorial SEO standards and optimization for finance-specific SERP features (e.g. People Also Ask, Things to Know, Google Knowledge Panel)
Conduct cross-platform
keyword research
to guide content direction and maximize organic visibility
Use analytics tools to track performance, identify insights, and regularly report on channel growth, engagement, and ROI
Cross-Platform & AI Search Optimization Design and implement a system for optimizing across evolving search ecosystems including
LLMs
(e.g. ChatGPT, Perplexity, Claude) Optimize for
Google SGE/AI Overviews
and AI-powered SERP elements, ensuring our brand earns visibility in structured snippets, PAA, and social mentions Guide and prioritize production of video, Reddit content, and social forum engagement to support non-traditional organic visibility Partner with growth and brand teams to align SEO with TikTok, Instagram, and other emerging social surfaces as discovery engines Growth & Conversion Performance Analyze and improve organic landing pages for
conversion rate
, intent alignment, and lead quality Collaborate with product, UX, and analytics teams to test and optimize conversion funnels across search entry points Develop and track KPIs tied to
traffic growth
,
ranking improvements
, and
conversion metrics
(e.g. lead form completion, quote generation, or application starts) Cross-Functional Collaboration & Leadership Serve as product lead for SEO-related features and initiativescreating specs, tickets, and prioritizing engineering sprints Coordinate with engineering, content, analytics, and performance marketing teams to drive roadmap alignment Oversee SEO experimentation and test architecture across site templates, content types, and linking models Drive authority-building efforts through
third-party content syndication
,
backlink outreach
, and
high-authority publishing Qualifications: Qualifications 37+ years of experience in
SEO
,
growth product
, or
technical marketing
, ideally in the
finance
,
fintech
, or
B2C SaaS
space Deep understanding of modern SEOincluding
SERP feature optimization
,
structured data
, and
LLM search integration Experience working with or leading
engineering teams
on web products or SEO infrastructure Strong familiarity with SEO tools (e.g. Ahrefs, Screaming Frog, GSC, Looker Studio) and analytics platforms (GA4, Heap, Amplitude) Proven success in
non-brand search growth
,
conversion testing
, and
cross-functional product management Bonus: Experience with publishing on
authoritative third-party finance platforms
or PR-driven link building Bonus: Background in managing influencer-led or UGC strategies tied to organic growth (Reddit, YouTube, TikTok) Additional Information Achieve well-being with: Hybrid and remote work opportunities 401 (k) with employer match Medical, dental, and vision with HSA and FSA Competitive vacation and sick time off, as well as dedicated volunteer days Access to wellness support through Employee Assistance Program, wellness programs, and fitness discounts Up to $5,250 paid back to you on eligible education expenses Pet care discounts for your furry family members Financial support in times of hardship with our Achieve Care Fund A safe place to connect with other employees through our six employee resource groups We are proudly offering hybrid options in the Phoenix, AZ metro market as well in San Mateo, CA. This role can be hired remote in TX, NV, WA, FL, UT, IL Hourly Range
: $145,000 to $160,000 + bonus + benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors. Attention Agencies & Search Firms:
We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieves Talent Acquisition leader. #J-18808-Ljbffr