Achieve
1 day ago Be among the first 25 applicants
Company Description
Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers. Company Description
Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.
Join Achieve, change the future
At Achieve, were changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, youll get to be a part of their journey to a better financial future. Were proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a jobits a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.
Job Description
We are looking for a results-driven
SEO Product Manager
to lead strategic and technical efforts that drive
organic growth
and
conversion performance
across our portfolio of financial products and content assets. This is a cross-functional leadership role that blends
SEO strategy ,
product management , and
growth experimentation , with a deep understanding of the evolving search landscapeincluding
Googles AI-driven SERPs ,
LLMs like ChatGPT , and
emerging social platforms like TikTok and Reddit .
Youll lead the charge in scaling non-brand SEO visibility, improving our conversion paths, and adapting our growth engine for future search behaviors across web, social, and AI interfaces.
Key Responsibilities
SEO Strategy & Execution
Own end-to-end SEO strategy and execution, from roadmap planning to tactical rollout Lead technical SEO initiatives in collaboration with engineering (crawlability, site architecture, Core Web Vitals, schema, canonicalization) Apply SEO best practices to execute on on-page SEO (metadata, headings, keyword targeting) and off-page SEO (link acquisition, publisher outreach, citations) Manage and evolve systems for content publishing, including editorial SEO standards and optimization for finance-specific SERP features (e.g. People Also Ask, Things to Know, Google Knowledge Panel) Conduct cross-platform keyword research to guide content direction and maximize organic visibility Use analytics tools to track performance, identify insights, and regularly report on channel growth, engagement, and ROI
Cross-Platform & AI Search Optimization
Design and implement a system for optimizing across evolving search ecosystems including LLMs (e.g. ChatGPT, Perplexity, Claude) Optimize for Google SGE/AI Overviews and AI-powered SERP elements, ensuring our brand earns visibility in structured snippets, PAA, and social mentions Guide and prioritize production of video, Reddit content, and social forum engagement to support non-traditional organic visibility Partner with growth and brand teams to align SEO with TikTok, Instagram, and other emerging social surfaces as discovery engines
Growth & Conversion Performance
Analyze and improve organic landing pages for conversion rate, intent alignment, and lead quality Collaborate with product, UX, and analytics teams to test and optimize conversion funnels across search entry points Develop and track KPIs tied to traffic growth, ranking improvements, and conversion metrics (e.g. lead form completion, quote generation, or application starts)
Cross-Functional Collaboration & Leadership
Serve as product lead for SEO-related features and initiativescreating specs, tickets, and prioritizing engineering sprints Coordinate with engineering, content, analytics, and performance marketing teams to drive roadmap alignment Oversee SEO experimentation and test architecture across site templates, content types, and linking models Drive authority-building efforts through third-party content syndication, backlink outreach, and high-authority publishing
Qualifications
37+ years of experience in SEO, growth product, or technical marketing, ideally in the finance, fintech, or B2C SaaS space Deep understanding of modern SEOincluding SERP feature optimization, structured data, and LLM search integration Experience working with or leading engineering teams on web products or SEO infrastructure Strong familiarity with SEO tools (e.g. Ahrefs, Screaming Frog, GSC, Looker Studio) and analytics platforms (GA4, Heap, Amplitude) Proven success in non-brand search growth, conversion testing, and cross-functional product management Bonus: Experience with publishing on authoritative third-party finance platforms or PR-driven link building Bonus: Background in managing influencer-led or UGC strategies tied to organic growth (Reddit, YouTube, TikTok)
Additional Information
Achieve well-being with:
Hybrid and remote work opportunities 401 (k) with employer match Medical, dental, and vision with HSA and FSA Competitive vacation and sick time off, as well as dedicated volunteer days Access to wellness support through Employee Assistance Program, wellness programs, and fitness discounts Up to $5,250 paid back to you on eligible education expenses Pet care discounts for your furry family members Financial support in times of hardship with our Achieve Care Fund A safe place to connect with other employees through our six employee resource groups
We are proudly offering hybrid options in the Phoenix, AZ metro market as well in San Mateo, CA. This role can be hired remote in TX, NV, WA, FL, UT, IL
Hourly Range : $145,000 to $160,000 + bonus + benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors.
Attention Agencies & Search Firms:
We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieves Talent Acquisition leader.
Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Product Management and Marketing Referrals increase your chances of interviewing at Achieve by 2x Sign in to set job alerts for Product Manager roles.
Richardson, TX $115,000.00-$135,000.00 1 month ago Product Coordinator/Sr Product Coordinator, Technology Products
Dallas-Fort Worth Metroplex $110,000.00-$130,000.00 2 weeks ago Plano, TX $100,000.00-$115,000.00 2 weeks ago Plano, TX $125,000.00-$150,000.00 3 weeks ago Lewisville, TX $125,000.00-$140,000.00 2 days ago Dallas, TX $140,000.00-$200,000.00 1 month ago Dallas, TX $138,400.00-$173,000.00 3 days ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers. Company Description
Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.
Join Achieve, change the future
At Achieve, were changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, youll get to be a part of their journey to a better financial future. Were proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a jobits a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.
Job Description
We are looking for a results-driven
SEO Product Manager
to lead strategic and technical efforts that drive
organic growth
and
conversion performance
across our portfolio of financial products and content assets. This is a cross-functional leadership role that blends
SEO strategy ,
product management , and
growth experimentation , with a deep understanding of the evolving search landscapeincluding
Googles AI-driven SERPs ,
LLMs like ChatGPT , and
emerging social platforms like TikTok and Reddit .
Youll lead the charge in scaling non-brand SEO visibility, improving our conversion paths, and adapting our growth engine for future search behaviors across web, social, and AI interfaces.
Key Responsibilities
SEO Strategy & Execution
Own end-to-end SEO strategy and execution, from roadmap planning to tactical rollout Lead technical SEO initiatives in collaboration with engineering (crawlability, site architecture, Core Web Vitals, schema, canonicalization) Apply SEO best practices to execute on on-page SEO (metadata, headings, keyword targeting) and off-page SEO (link acquisition, publisher outreach, citations) Manage and evolve systems for content publishing, including editorial SEO standards and optimization for finance-specific SERP features (e.g. People Also Ask, Things to Know, Google Knowledge Panel) Conduct cross-platform keyword research to guide content direction and maximize organic visibility Use analytics tools to track performance, identify insights, and regularly report on channel growth, engagement, and ROI
Cross-Platform & AI Search Optimization
Design and implement a system for optimizing across evolving search ecosystems including LLMs (e.g. ChatGPT, Perplexity, Claude) Optimize for Google SGE/AI Overviews and AI-powered SERP elements, ensuring our brand earns visibility in structured snippets, PAA, and social mentions Guide and prioritize production of video, Reddit content, and social forum engagement to support non-traditional organic visibility Partner with growth and brand teams to align SEO with TikTok, Instagram, and other emerging social surfaces as discovery engines
Growth & Conversion Performance
Analyze and improve organic landing pages for conversion rate, intent alignment, and lead quality Collaborate with product, UX, and analytics teams to test and optimize conversion funnels across search entry points Develop and track KPIs tied to traffic growth, ranking improvements, and conversion metrics (e.g. lead form completion, quote generation, or application starts)
Cross-Functional Collaboration & Leadership
Serve as product lead for SEO-related features and initiativescreating specs, tickets, and prioritizing engineering sprints Coordinate with engineering, content, analytics, and performance marketing teams to drive roadmap alignment Oversee SEO experimentation and test architecture across site templates, content types, and linking models Drive authority-building efforts through third-party content syndication, backlink outreach, and high-authority publishing
Qualifications
37+ years of experience in SEO, growth product, or technical marketing, ideally in the finance, fintech, or B2C SaaS space Deep understanding of modern SEOincluding SERP feature optimization, structured data, and LLM search integration Experience working with or leading engineering teams on web products or SEO infrastructure Strong familiarity with SEO tools (e.g. Ahrefs, Screaming Frog, GSC, Looker Studio) and analytics platforms (GA4, Heap, Amplitude) Proven success in non-brand search growth, conversion testing, and cross-functional product management Bonus: Experience with publishing on authoritative third-party finance platforms or PR-driven link building Bonus: Background in managing influencer-led or UGC strategies tied to organic growth (Reddit, YouTube, TikTok)
Additional Information
Achieve well-being with:
Hybrid and remote work opportunities 401 (k) with employer match Medical, dental, and vision with HSA and FSA Competitive vacation and sick time off, as well as dedicated volunteer days Access to wellness support through Employee Assistance Program, wellness programs, and fitness discounts Up to $5,250 paid back to you on eligible education expenses Pet care discounts for your furry family members Financial support in times of hardship with our Achieve Care Fund A safe place to connect with other employees through our six employee resource groups
We are proudly offering hybrid options in the Phoenix, AZ metro market as well in San Mateo, CA. This role can be hired remote in TX, NV, WA, FL, UT, IL
Hourly Range : $145,000 to $160,000 + bonus + benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors.
Attention Agencies & Search Firms:
We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieves Talent Acquisition leader.
Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Product Management and Marketing Referrals increase your chances of interviewing at Achieve by 2x Sign in to set job alerts for Product Manager roles.
Richardson, TX $115,000.00-$135,000.00 1 month ago Product Coordinator/Sr Product Coordinator, Technology Products
Dallas-Fort Worth Metroplex $110,000.00-$130,000.00 2 weeks ago Plano, TX $100,000.00-$115,000.00 2 weeks ago Plano, TX $125,000.00-$150,000.00 3 weeks ago Lewisville, TX $125,000.00-$140,000.00 2 days ago Dallas, TX $140,000.00-$200,000.00 1 month ago Dallas, TX $138,400.00-$173,000.00 3 days ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr