Girl Scouts of Greater Atlanta
Chief Marketing Officer
Girl Scouts of Greater Atlanta, Mableton, Georgia, United States, 30126
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Chief Marketing Officer
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Girl Scouts of Greater Atlanta Job Summary: The Chief Marketing Officer (CMO) will be a strategic leader responsible for developing and executing comprehensive marketing, communications, and brand strategies that advance our mission and drive organizational growth. This role requires a passionate advocate for our mission who can translate our impact into compelling narratives that inspire donors, volunteers, and community partners.
Take the next step in your career now, scroll down to read the full role description and make your application. Responsibilities
Strategic Leadership
Develop and implement integrated marketing strategies aligned with organizational mission and strategic goals
Lead brand positioning and messaging to differentiate the organization in the nonprofit sector
Collaborate with the CEO and the executive team to drive revenue growth through marketing initiatives
Establish marketing metrics and KPIs to measure campaign effectiveness and ROI
Oversee annual marketing budget and resource allocation
Brand Strategy & Management
Develop and maintain comprehensive brand guidelines, visual identity, and messaging frameworks
Ensure consistent brand application across all touchpoints, materials, and communications
Conduct regular brand audits and competitive analysis to maintain market positioning
Lead brand evolution initiatives and rebranding efforts as organizational needs change in collaboration with GSUSA
Oversee trademark protection and intellectual property management
Manage brand partnerships and co-branding opportunities with corporate sponsors and community partners
Monitor brand reputation and sentiment across all channels and stakeholder groups
Marketing Communications
Direct multi-channel marketing campaigns across digital, print, and traditional media
Manage website strategy, content marketing, and search engine optimization
Oversee social media strategy and community engagement initiatives
Develop compelling storytelling that showcases program impact and beneficiary outcomes
Create marketing materials, including brochures, newsletters, annual reports, and case studies
Develop strategic communications around policy initiatives and advocacy positions
Digital Marketing & Technology
Lead digital transformation initiatives and marketing automation implementation
Oversee customer relationship management (CRM) systems and data analytics
Manage email marketing campaigns and donor communications workflows
Optimize online giving platforms and user experience
Leverage data analytics to inform marketing decisions and improve campaign performance
Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, related field, or equivalent experience
Minimum 12 years of progressive marketing experience with at least 7 years in senior leadership roles
Demonstrated experience in the nonprofit sector or mission-driven organizations
Knowledge, Skills, And Abilities
Expertise in digital marketing platforms, analytics tools, and marketing automation systems
Proficiency with CRM systems (Salesforce, Blackbaud, or similar nonprofit-focused platforms)
Strong knowledge of SEO, SEM, social media marketing, and content management systems
Experience with graphic design principles and brand management
Data analysis and reporting capabilities
Exceptional written and verbal communication skills
Strategic thinking with the ability to translate vision into actionable plans
Strong project management and organizational skills
Collaborative leadership style with cross-functional team experience
Budget management and financial acumen
Preferred Skills
Previous experience in a similar nonprofit subsector (health, education, social services, etc.)
Track record of successful capital campaign marketing
Experience with planned giving and major donor communications
Professional certifications in marketing, communications, or nonprofit management
Experience with board communications and governance support
Must successfully complete a criminal, motor vehicle, and credit background check.
Location: Mableton, GA (if applicable per listing)
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Chief Marketing Officer
role at
Girl Scouts of Greater Atlanta Job Summary: The Chief Marketing Officer (CMO) will be a strategic leader responsible for developing and executing comprehensive marketing, communications, and brand strategies that advance our mission and drive organizational growth. This role requires a passionate advocate for our mission who can translate our impact into compelling narratives that inspire donors, volunteers, and community partners.
Take the next step in your career now, scroll down to read the full role description and make your application. Responsibilities
Strategic Leadership
Develop and implement integrated marketing strategies aligned with organizational mission and strategic goals
Lead brand positioning and messaging to differentiate the organization in the nonprofit sector
Collaborate with the CEO and the executive team to drive revenue growth through marketing initiatives
Establish marketing metrics and KPIs to measure campaign effectiveness and ROI
Oversee annual marketing budget and resource allocation
Brand Strategy & Management
Develop and maintain comprehensive brand guidelines, visual identity, and messaging frameworks
Ensure consistent brand application across all touchpoints, materials, and communications
Conduct regular brand audits and competitive analysis to maintain market positioning
Lead brand evolution initiatives and rebranding efforts as organizational needs change in collaboration with GSUSA
Oversee trademark protection and intellectual property management
Manage brand partnerships and co-branding opportunities with corporate sponsors and community partners
Monitor brand reputation and sentiment across all channels and stakeholder groups
Marketing Communications
Direct multi-channel marketing campaigns across digital, print, and traditional media
Manage website strategy, content marketing, and search engine optimization
Oversee social media strategy and community engagement initiatives
Develop compelling storytelling that showcases program impact and beneficiary outcomes
Create marketing materials, including brochures, newsletters, annual reports, and case studies
Develop strategic communications around policy initiatives and advocacy positions
Digital Marketing & Technology
Lead digital transformation initiatives and marketing automation implementation
Oversee customer relationship management (CRM) systems and data analytics
Manage email marketing campaigns and donor communications workflows
Optimize online giving platforms and user experience
Leverage data analytics to inform marketing decisions and improve campaign performance
Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, related field, or equivalent experience
Minimum 12 years of progressive marketing experience with at least 7 years in senior leadership roles
Demonstrated experience in the nonprofit sector or mission-driven organizations
Knowledge, Skills, And Abilities
Expertise in digital marketing platforms, analytics tools, and marketing automation systems
Proficiency with CRM systems (Salesforce, Blackbaud, or similar nonprofit-focused platforms)
Strong knowledge of SEO, SEM, social media marketing, and content management systems
Experience with graphic design principles and brand management
Data analysis and reporting capabilities
Exceptional written and verbal communication skills
Strategic thinking with the ability to translate vision into actionable plans
Strong project management and organizational skills
Collaborative leadership style with cross-functional team experience
Budget management and financial acumen
Preferred Skills
Previous experience in a similar nonprofit subsector (health, education, social services, etc.)
Track record of successful capital campaign marketing
Experience with planned giving and major donor communications
Professional certifications in marketing, communications, or nonprofit management
Experience with board communications and governance support
Must successfully complete a criminal, motor vehicle, and credit background check.
Location: Mableton, GA (if applicable per listing)
#J-18808-Ljbffr