Snap Inc.
Lead, Global Business Marketing Marcomms
Snap Inc., San Francisco, California, United States, 94199
Overview
Lead, Global Business Marketing Marcomms Join to apply for the Lead, Global Business Marketing Marcomms role at Snap Inc. Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, Lens Studio, and Spectacles. The Creative & Marketing team articulates and brings to life who we are as a brand and supports a best-in-class international marketing organization spanning global business and consumer marketing, insights, creative, brand marketing, and marketing operations. We’re looking for a Global Business Marcomms Lead to drive global product and brand marketing communications for our Businesses audiences. This is a high-impact leadership role focused on driving understanding, consideration and adoption of Snap business solutions. You’ll operate as a cross-functional connector across Product Marketing, Communications, Events, Sales, and Partnership Organizations to bring Snap’s global business brand and product positioning to life, developing narratives and audience-first programs, and leading global campaigns that activate businesses on Snap. This role reports to the Director of Global Brand and helps shape Global Business Marketing Strategy. What You’ll Do
Create and execute Snap’s product and brand marketing strategy, positioning and programs which communicate Snap’s value proposition for global businesses. Develop a deep understanding of Snap\'s audience personas, mindsets, attitudes, values, and behaviors across products and industries. Develop creative, innovative brand and growth campaigns, narratives, success stories, thought leadership, industry partnerships, workshops, and events (virtual and in-person) across all audiences. Craft value propositions and messaging frameworks fueled by audience insights to capture new customers and sustain relationships. Partner across Snap: collaborate with Product Marketing, Sales, Communications, Insights, Partnerships and Regional teams to ensure messaging resonates with our audience. Drive global consistency: develop playbooks, toolkits, and frameworks to standardize how we market to and with businesses worldwide. Measure, optimize, scale: define success metrics, measure campaign performance, and iterate based on insights; apply a test-and-learn mindset. Lead with innovation: stay ahead of advertising trends and opportunities to drive cultural relevance and differentiate Snap marketing solutions. Knowledge, Skills & Abilities
Storytelling proficiency with experience translating insights, product information, and data into client-facing marketing presentations. Ability to initiate and drive projects to completion with minimal guidance; work independently and collaboratively. Creative thinking, strong communication and presentation skills; deep proficiency in brand building. Exceptional analytical and problem-solving skills. Excellent relationship management and interpersonal communication across all levels of the organization. Conflict handling, delegation, and cross-functional coordination when needed. Excellent organizational skills, attention to detail, and ability to manage multiple tasks in a fast-paced environment. Excellent written and verbal skills and professionalism. Ability to plan and manage projects for on-time delivery. Demonstrated ability to use data to inform decisions and improve results. Experience guiding creative production of campaigns, collateral, presentations, websites, videos, and other materials. Minimum Qualifications
8+ years of experience in marketing, including 4 years focused on business marketing or tech platform marketing. Experience building programs that resonate with business audiences — especially within advertising technology. Proven strategic leader with ability to anticipate challenges, synthesize complex inputs, and drive high-impact decisions across functions and geographies. Deep passion for marketing and a forward-looking perspective on marketing technology. Preferred Qualifications
Strong cross-functional leadership and stakeholder management skills. Data-driven decision maker with strong analytical and strategic thinking. Excellent communication and storytelling skills—comfortable as an internal and external spokesperson. Experience with digital media and using advertising data to inform strategy. Passion for technology, innovation, and empowering creative communities. Track record of success in domestic and global marketing or advertising roles, building agency or partner-facing programs. Equal Opportunity and Benefits
Snap is an equal opportunity employer and hires regardless of race, religious creed, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable laws. If you require accommodations, please contact accommodations-ext@snap.com. Default Together policy: Snap expects team members to work in an office 4+ days per week to foster culture through in-person collaboration. Our benefits include paid parental leave, comprehensive medical coverage, emotional and mental health support, and compensation packages with Snap equity. This position may be eligible for equity in the form of RSUs. Salary ranges vary by location and are negotiable within the stated ranges.
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Lead, Global Business Marketing Marcomms Join to apply for the Lead, Global Business Marketing Marcomms role at Snap Inc. Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, Lens Studio, and Spectacles. The Creative & Marketing team articulates and brings to life who we are as a brand and supports a best-in-class international marketing organization spanning global business and consumer marketing, insights, creative, brand marketing, and marketing operations. We’re looking for a Global Business Marcomms Lead to drive global product and brand marketing communications for our Businesses audiences. This is a high-impact leadership role focused on driving understanding, consideration and adoption of Snap business solutions. You’ll operate as a cross-functional connector across Product Marketing, Communications, Events, Sales, and Partnership Organizations to bring Snap’s global business brand and product positioning to life, developing narratives and audience-first programs, and leading global campaigns that activate businesses on Snap. This role reports to the Director of Global Brand and helps shape Global Business Marketing Strategy. What You’ll Do
Create and execute Snap’s product and brand marketing strategy, positioning and programs which communicate Snap’s value proposition for global businesses. Develop a deep understanding of Snap\'s audience personas, mindsets, attitudes, values, and behaviors across products and industries. Develop creative, innovative brand and growth campaigns, narratives, success stories, thought leadership, industry partnerships, workshops, and events (virtual and in-person) across all audiences. Craft value propositions and messaging frameworks fueled by audience insights to capture new customers and sustain relationships. Partner across Snap: collaborate with Product Marketing, Sales, Communications, Insights, Partnerships and Regional teams to ensure messaging resonates with our audience. Drive global consistency: develop playbooks, toolkits, and frameworks to standardize how we market to and with businesses worldwide. Measure, optimize, scale: define success metrics, measure campaign performance, and iterate based on insights; apply a test-and-learn mindset. Lead with innovation: stay ahead of advertising trends and opportunities to drive cultural relevance and differentiate Snap marketing solutions. Knowledge, Skills & Abilities
Storytelling proficiency with experience translating insights, product information, and data into client-facing marketing presentations. Ability to initiate and drive projects to completion with minimal guidance; work independently and collaboratively. Creative thinking, strong communication and presentation skills; deep proficiency in brand building. Exceptional analytical and problem-solving skills. Excellent relationship management and interpersonal communication across all levels of the organization. Conflict handling, delegation, and cross-functional coordination when needed. Excellent organizational skills, attention to detail, and ability to manage multiple tasks in a fast-paced environment. Excellent written and verbal skills and professionalism. Ability to plan and manage projects for on-time delivery. Demonstrated ability to use data to inform decisions and improve results. Experience guiding creative production of campaigns, collateral, presentations, websites, videos, and other materials. Minimum Qualifications
8+ years of experience in marketing, including 4 years focused on business marketing or tech platform marketing. Experience building programs that resonate with business audiences — especially within advertising technology. Proven strategic leader with ability to anticipate challenges, synthesize complex inputs, and drive high-impact decisions across functions and geographies. Deep passion for marketing and a forward-looking perspective on marketing technology. Preferred Qualifications
Strong cross-functional leadership and stakeholder management skills. Data-driven decision maker with strong analytical and strategic thinking. Excellent communication and storytelling skills—comfortable as an internal and external spokesperson. Experience with digital media and using advertising data to inform strategy. Passion for technology, innovation, and empowering creative communities. Track record of success in domestic and global marketing or advertising roles, building agency or partner-facing programs. Equal Opportunity and Benefits
Snap is an equal opportunity employer and hires regardless of race, religious creed, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable laws. If you require accommodations, please contact accommodations-ext@snap.com. Default Together policy: Snap expects team members to work in an office 4+ days per week to foster culture through in-person collaboration. Our benefits include paid parental leave, comprehensive medical coverage, emotional and mental health support, and compensation packages with Snap equity. This position may be eligible for equity in the form of RSUs. Salary ranges vary by location and are negotiable within the stated ranges.
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