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GlueIQ The Creative Consultancy

Data & Analytics Specialist

GlueIQ The Creative Consultancy, Miami, Florida, us, 33222

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Department: Strategy & AnalyticsDirect Report: Sr. Marketing AnalystTitle: Data & Analytics SpecialistLevel: Manager

ABOUT GLUEIQGlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients POSITION SUMMARYWe are seeking a highly skilled Data & Analytics Specialist to join our team. The ideal candidate will have expertise in collecting, analyzing, and interpreting data to inform strategic marketing decisions. This role involves developing analytics frameworks, creating dashboards, providing actionable insights, and collaborating with creative and client teams to optimize campaign performance across channels. KEY RESPONSIBILITIESCollect, process, and analyze data from various digital marketing channels (PPC, social media, web analytics, CRM, etc.)Develop and maintain dashboards and reporting tools to track key performance indicators (KPIs)Interpret data trends and provide actionable insights to optimize marketing strategies and campaignsAssist in setting up tracking mechanisms, including pixels, tags, and tracking URLsConduct A/B testing and other experiments to improve campaign effectivenessCollaborate with creative, media, and account teams to analyze campaign results and refine approachesMonitor industry best practices and emerging analytics technologiesPresent data-driven reports and recommendations to clients and internal stakeholders QUALIFICATIONSBachelors degree in Marketing, Data Science, Statistics, or a related field5+ years of experience in digital analytics, data analysis, or marketing analyticsProficient in analytics tools such as Google Analytics, Google Data Studio, Tableau, Power BI, or similar platformsStrong understanding of digital marketing channels and tacticsExperience with programming languages or tools such as SQL, Python, or R is a plusExcellent analytical, problem-solving, and communication skillsAbility to translate complex data insights into clear, actionable recommendations BENEFITS:Glue-IQ pays 100% of Health plan premium (health, dental, vision)Hybrid working environment in creative, vibrant office setting (4 days in office, 1 day WFH)401k Profit-Sharing PlanClient-specific benefits and perksOffice located in heart of Coral Gables recblid 67d3872iikzd93zuzpn3p4ji86i41r