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Hive Brands

Growth Marketing Manager (Full Funnel)

Hive Brands, New York, New York, us, 10261

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Overview

Love Grown is focused on nourishing everyday foods with cereals and coffee crafted with care: free from chemicals and artificial ingredients, plant-powered, and designed to bring joy to daily rituals. We’re early stage with a direct-to-consumer focus today. Position:

Growth Marketing Manager (Full-Time or Fractional) About the Company:

Love Grown About the Role

We’re looking for a

hands-on Growth Marketing Manager

who is equally strong at creative execution and data-driven decision making. This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment and loves wearing multiple hats. You’ll run paid ads directly in-platform, build email and SMS campaigns, manage our content calendar, and collaborate with internal teams and creators to deliver great work. This is a

doer role

— you’ll be building, optimizing, and analyzing campaigns daily. The right person will balance creative instincts with analytical rigor, moving seamlessly between making content and measuring results. This role could be structured as full-time or fractional depending on the candidate, and reports directly to the CEO. Key Responsibilities

Execute and optimize

paid acquisition campaigns

in Meta Ads Manager and Google Ads. Recommend new channels as needed and implement your recommendations. Own and manage

marketing budgets

with a focus on growth and ROI. Build and manage

email campaigns and flows in Klaviyo ; support SMS through Attentive. Develop and manage the

content calendar

across email, SMS, and social - in partnership with the internal team Collaborate with internal teams, content creators and external partners to execute campaigns Create and update

landing pages

to support campaigns; suggest offers and optimizations as needed Draft creative briefs or concepts, guide direction, and/or create assets directly in Canva/CapCut. Analyze performance data

and proactively recommend optimizations to improve acquisition and retention. Tools We Use

Meta Ads Manager Google Ads Shopify Klaviyo Attentive Canva CapCut What We’re Looking For

Full-funnel marketer

with 5+ years experience in both paid and owned channels for a CPG and/or DTC brand Proven ability to run Meta and Google campaigns directly in-platform. Strong working knowledge of Klaviyo (building campaigns and flows). Comfort with content creation tools (Canva, CapCut or similar) and a good creative eye. Equally comfortable with

creative problem-solving

(ads, content, copy) and

analytical work

(data, testing, reporting). Organized and detail-oriented; can juggle multiple projects without dropping the ball. Self-starter with a proactive, type-A personality - you’ll keep the team moving, not the other way around. Our Dream Team Member

thrives in a fast-moving, entrepreneurial environment anticipates challenges and comes with answers Is collaborative and communicative takes pride in ownership and accountability and treats our growth goals like your own How We Work

Hands-on and all-in:

We roll up our sleeves and share the workload. Whether that’s creating static ads, shooting videos, or writing email campaigns, we divide and conquer to get the job done. Collaborative and flexible:

We tap external partners and resources when needed, but we’re not afraid to get scrappy and make things happen ourselves. Ideas over hierarchy:

Best idea wins. Everyone brings ideas to the table. Iterative mindset:

We value progress over perfection. We learn, test, and improve as we go. Do what it takes:

At the end of the day, we’re united by getting the job done and delivering results. Bonus Points

Experience creating high-performing social content (copy, design, or video). Prior DTC/eCommerce brand experience. Success stories of scaling growth budgets profitably. Close to NYC and willing to work in person from time to time Employment Details

Seniority level:

Mid-Senior level Employment type:

Full-time Job function:

Marketing and Sales Industries:

Retail

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