BoF Careers
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Director, PR & Events
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BoF Careers The Director, PR & Events will shape and amplify the brand's narrative across editorial, influencer, and experiential channels. This role is a critical force in elevating our brand story, fostering authentic connections, and driving purposeful growth across our retail and e-commerce platforms in both New York and China. You will lead all aspects of Public Relations and Events, ensuring every touchpoint reflects our brand's unwavering commitment to craftsmanship, integrity, and modern New York sensibility. Responsibilities
General Curate and lead the in-house PR & Events team member and external partnerships to generate impactful press and drive traffic to our retail locations. Ensure flawless execution through meticulous oversight of all planning decks, budgets, workback schedules, contracts, and project management. Partner with our design, merchandising, e-commerce, creative, and retail teams to ensure thoughtful and cohesive messaging for product launches and brand campaigns that further our brand's mission, goals, and culture. Ensure all communications and experiences reflect the brand's aesthetic, core values, and the sophisticated journey for our customer. Public Relations Cultivate and nurture meaningful relationships with key editors, stylists, influencers, and tastemakers. Craft and execute an integrated PR strategy that drives consistent and compelling brand visibility across national and international media, building a network of enthusiasts and ambassadors. Lead seasonal press previews, product seeding, and storytelling moments thoughtfully aligned with collection launches and key brand initiatives. Manage crisis communications in collaboration with key company stakeholders, serving as a trusted voice and spokesperson when needed. Events & Brand Experiences Collaborate with our wholesale and retail teams to craft strategic plans, proposals, and presentations for PR, events, and partnerships. Oversee bespoke and client-focused events surrounding collection launches and special brand moments. Create and lead event strategies that drive purposeful sales, cultivate brand buzz, deepen customer loyalty, and increase traffic across all channels. Analyze the impact and ROI of all events to inform and optimize future planning. Influencer & Talent Relations Lead our influencer strategy in partnership with our digital marketing teams. Build authentic, long-term relationships with fashion creators, tastemakers, and celebrity stylists. Identify and secure brand-appropriate talent for campaigns, partnerships, and appearances. Desired Background & Experience
Bachelor’s degree required. 10+ years of experience in PR, Events, or Brand Communications within the luxury fashion or lifestyle sector. Skills
Proven track record of executing high-impact PR campaigns and elevated brand events. An exceptional network of media and influencer contacts within the fashion and lifestyle industry. Impeccable communication, writing, and presentation skills. Meticulous attention to detail and accuracy. Strong organizational and leadership capabilities. The ability to thrive in a fast-paced, high-standard environment with a strong sense of urgency. A strong entrepreneurial spirit. A deep understanding of the retail and e-commerce landscape. A genuine passion for luxury fashion, thoughtful brand building, and experiential storytelling. Pay Range
The base salary range for this position is $145,000 - $160,000. Base pay offered may vary depending on skills, experience, and location. Seniority level
Director Employment type
Full-time Job function
Marketing, Public Relations, and Writing/Editing Industries Advertising Services
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Director, PR & Events
role at
BoF Careers The Director, PR & Events will shape and amplify the brand's narrative across editorial, influencer, and experiential channels. This role is a critical force in elevating our brand story, fostering authentic connections, and driving purposeful growth across our retail and e-commerce platforms in both New York and China. You will lead all aspects of Public Relations and Events, ensuring every touchpoint reflects our brand's unwavering commitment to craftsmanship, integrity, and modern New York sensibility. Responsibilities
General Curate and lead the in-house PR & Events team member and external partnerships to generate impactful press and drive traffic to our retail locations. Ensure flawless execution through meticulous oversight of all planning decks, budgets, workback schedules, contracts, and project management. Partner with our design, merchandising, e-commerce, creative, and retail teams to ensure thoughtful and cohesive messaging for product launches and brand campaigns that further our brand's mission, goals, and culture. Ensure all communications and experiences reflect the brand's aesthetic, core values, and the sophisticated journey for our customer. Public Relations Cultivate and nurture meaningful relationships with key editors, stylists, influencers, and tastemakers. Craft and execute an integrated PR strategy that drives consistent and compelling brand visibility across national and international media, building a network of enthusiasts and ambassadors. Lead seasonal press previews, product seeding, and storytelling moments thoughtfully aligned with collection launches and key brand initiatives. Manage crisis communications in collaboration with key company stakeholders, serving as a trusted voice and spokesperson when needed. Events & Brand Experiences Collaborate with our wholesale and retail teams to craft strategic plans, proposals, and presentations for PR, events, and partnerships. Oversee bespoke and client-focused events surrounding collection launches and special brand moments. Create and lead event strategies that drive purposeful sales, cultivate brand buzz, deepen customer loyalty, and increase traffic across all channels. Analyze the impact and ROI of all events to inform and optimize future planning. Influencer & Talent Relations Lead our influencer strategy in partnership with our digital marketing teams. Build authentic, long-term relationships with fashion creators, tastemakers, and celebrity stylists. Identify and secure brand-appropriate talent for campaigns, partnerships, and appearances. Desired Background & Experience
Bachelor’s degree required. 10+ years of experience in PR, Events, or Brand Communications within the luxury fashion or lifestyle sector. Skills
Proven track record of executing high-impact PR campaigns and elevated brand events. An exceptional network of media and influencer contacts within the fashion and lifestyle industry. Impeccable communication, writing, and presentation skills. Meticulous attention to detail and accuracy. Strong organizational and leadership capabilities. The ability to thrive in a fast-paced, high-standard environment with a strong sense of urgency. A strong entrepreneurial spirit. A deep understanding of the retail and e-commerce landscape. A genuine passion for luxury fashion, thoughtful brand building, and experiential storytelling. Pay Range
The base salary range for this position is $145,000 - $160,000. Base pay offered may vary depending on skills, experience, and location. Seniority level
Director Employment type
Full-time Job function
Marketing, Public Relations, and Writing/Editing Industries Advertising Services
#J-18808-Ljbffr