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Orca Pacific: A Monks Company

Associate Director, Digital Strategy

Orca Pacific: A Monks Company, Chicago, Illinois, United States, 60290

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Associate Director, Digital Strategy

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Orca Pacific: A Monks Company

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About The Role

As an Associate Director, Digital Strategy, you will support large B2B client engagements, shaping full-funnel paid media strategies that drive pipeline impact and revenue outcomes. This role is for you if you thrive in building strategic partnerships with growth-oriented B2B clients and enjoy translating business objectives into integrated media plans across paid search, social, display, video, and emerging performance channels. You’ll serve as the account lead for our largest B2B clients—owning strategy, execution oversight, and cross-functional coordination across marketing and sales stakeholders. Your focus will be on delivering high-performing programs that connect brand and demand, integrating ABM, intent data, and CRM-based measurement to drive business value. We’re looking for someone who brings B2B fluency, media leadership, and commercial acumen to a fast-paced, outcome-driven agency environment. You’ll guide client growth while mentoring junior team members and elevating how we deliver strategic media services to complex B2B organizations.

Responsibilities

Lead day-to-day strategy and client communications for 2–3 enterprise and mid-market B2B accounts with $500K+/month in media spend

Own client growth, retention, and roadmap development with a focus on pipeline generation, acceleration, and revenue impact

Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate to support both demand and brand goals

Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments

Guide media forecasting, annual planning, and performance reporting with a focus on funnel-stage attribution and lead quality

Collaborate with data and CRM teams to optimize toward business outcomes—like MQLs, SAOs, and revenue—using back-end data sources such as Salesforce and HubSpot

Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey

Partner with client marketing and sales stakeholders to ensure tight alignment between campaign strategy, messaging, and GTM motions

About You The essentials:

5+ years of digital marketing experience with a strong focus on B2B performance strategy

Proven success leading paid media programs for enterprise or mid-market B2B clients

Deep understanding of full-funnel marketing and account-based strategies across digital channels

Experience translating CRM data and sales metrics into actionable media insights

Skilled in media forecasting, budget allocation, and measurement frameworks (including multi-touch attribution, MMM, and incrementality testing)

Comfortable presenting strategy, performance insights, and executive updates to CMOs, VPs of Marketing, and revenue leaders

Collaborative leader who enjoys fostering cross-functional team success

Strategic thinker with a performance mindset—you balance long-term growth strategy with day-to-day optimization

Known for driving clarity, creativity, and innovation in complex B2B environments

Bachelor's degree or equivalent work experience

Please note: Even if you do not meet all of the above criteria, we encourage you to apply.

Monks is committed to fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

Benefits What We Offer

Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA

Generous PTO and 15 company-wide holidays

401k with company contribution

Paid parental leave

Work-life balance with an emphasis on personal well-being

Career growth in a disruptor space & entrepreneurial opportunities within the Monks network

A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!

Authentic commitment to DEI efforts and sustainable growth

Salary Range $97,000—$118,000 USD

About Monks Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave: Global Marketing Services and has received multiple recognitions across industry lists. We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people. We value fresh voices and unique perspectives in all aspects of our business.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services

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