Optimum7
Social Media Strategist - Zen Media
About the Role
Were seeking a detail-oriented Junior Social Media Specialist to support our social media efforts across LinkedIn, Instagram, TikTok, and other platforms. Youll work closely with our Social Director and Senior Social Strategist to execute content calendars, optimize posts, and engage target audiences in a professional B2B context. Key Responsibilities
LinkedIn:
Develop and manage monthly content calendars for both company and spokesperson profiles
Write professional, B2B-focused posts and thought leadership articles
Optimize native video content for LinkedIns format and audience
Monitor industry trends and identify timely content opportunities
Create networking-focused posts that foster professional engagement
Meta Platforms (Instagram, Facebook, Threads):
Build and maintain monthly content calendars
Produce Stories using platform-native features (polls, stickers, etc.)
Create Reels incorporating trending audio and visual effects
Conduct hashtag research and implement an effective hashtag strategy
TikTok:
Identify emerging trends and adapt them rapidly to our brand voice
Edit native TikTok videos with creative effects and transitions (CapCut)
Select and time trending sounds to maximize reach
Develop hashtag challenges and viral-style content
Repurpose content for cross-platform distribution
Additional Platforms (X/Twitter, Reddit) Advantageous, not required:
Spot trending topics and conversations
Craft concise, platform-appropriate storytelling and copy
Daily Tools & Software
Content Creation: Canva Pro, CapCut
Scheduling & Management: Sprout Social
Analytics: Facebook Insights, Instagram Insights, Sprout Social
Project Management: Google Workspace, ClickUp
Social Listening & Research: Sprout Social
Client Communication & Career Development
Months 16: Support client communications via ClickUp, email, and Sprout Social (no solo calls).
Present content calendar updates under supervision of JoAnn or Ashleigh.
From Month 7 Onward: Opportunity Lead content-focused client calls and independently present monthly calendars.
Ongoing: All strategic discussions and high-level client relationships remain with the Social Director and Senior Social Strategist.
Scope & Limitations
Not Responsible For: In-depth reporting or advanced analytics solo
High-level strategy formulation solo
Managing complex client issues beyond content feedback solo
Capacity: After training, this role can support content needs for 3+ new clients, with strategic backup provided by a senior social manageras needed.
Qualifications
Demonstrated proficiency in LinkedIn and Instagram content creation and management
Familiarity with TikTok video production and trend-driven content
Strong writing skills with a professional B2B tone
Experience using Canva Pro, CapCut, Sprout Social, and ClickUp
Excellent organizational skills and attention to detail
Strong communicator, comfortable with written client correspondence
#J-18808-Ljbffr
Were seeking a detail-oriented Junior Social Media Specialist to support our social media efforts across LinkedIn, Instagram, TikTok, and other platforms. Youll work closely with our Social Director and Senior Social Strategist to execute content calendars, optimize posts, and engage target audiences in a professional B2B context. Key Responsibilities
LinkedIn:
Develop and manage monthly content calendars for both company and spokesperson profiles
Write professional, B2B-focused posts and thought leadership articles
Optimize native video content for LinkedIns format and audience
Monitor industry trends and identify timely content opportunities
Create networking-focused posts that foster professional engagement
Meta Platforms (Instagram, Facebook, Threads):
Build and maintain monthly content calendars
Produce Stories using platform-native features (polls, stickers, etc.)
Create Reels incorporating trending audio and visual effects
Conduct hashtag research and implement an effective hashtag strategy
TikTok:
Identify emerging trends and adapt them rapidly to our brand voice
Edit native TikTok videos with creative effects and transitions (CapCut)
Select and time trending sounds to maximize reach
Develop hashtag challenges and viral-style content
Repurpose content for cross-platform distribution
Additional Platforms (X/Twitter, Reddit) Advantageous, not required:
Spot trending topics and conversations
Craft concise, platform-appropriate storytelling and copy
Daily Tools & Software
Content Creation: Canva Pro, CapCut
Scheduling & Management: Sprout Social
Analytics: Facebook Insights, Instagram Insights, Sprout Social
Project Management: Google Workspace, ClickUp
Social Listening & Research: Sprout Social
Client Communication & Career Development
Months 16: Support client communications via ClickUp, email, and Sprout Social (no solo calls).
Present content calendar updates under supervision of JoAnn or Ashleigh.
From Month 7 Onward: Opportunity Lead content-focused client calls and independently present monthly calendars.
Ongoing: All strategic discussions and high-level client relationships remain with the Social Director and Senior Social Strategist.
Scope & Limitations
Not Responsible For: In-depth reporting or advanced analytics solo
High-level strategy formulation solo
Managing complex client issues beyond content feedback solo
Capacity: After training, this role can support content needs for 3+ new clients, with strategic backup provided by a senior social manageras needed.
Qualifications
Demonstrated proficiency in LinkedIn and Instagram content creation and management
Familiarity with TikTok video production and trend-driven content
Strong writing skills with a professional B2B tone
Experience using Canva Pro, CapCut, Sprout Social, and ClickUp
Excellent organizational skills and attention to detail
Strong communicator, comfortable with written client correspondence
#J-18808-Ljbffr