Social Media Strategist

This job is for our sister company GTD. Green Tea Distribution is a subscription-based music distribution platform dedicated to empowering independent artists. Were looking for a creative, results-driven Social Media Strategist to help us grow our online presence, build engagement, and attract new users through compelling social media content. Role Overview Were seeking someone who lives and breathes social media trends, especially on Instagram and TikTok. Youll be responsible for creating, planning, and executing engaging content that sparks conversation, builds community, and drives sign-ups for our platform. Key Responsibilities Develop and execute a structured weekly content calendar for all social channels (Instagram, TikTok, Facebook, X, etc.) Create original, on-brand content including posts, reels, stories, graphics, and short-form videos Write compelling, engagement-driven captions that align with our voice and mission Monitor trends on TikTok and Instagram to produce timely and relevant content Design high-quality graphics, videos, and other creative assets (basic graphic/video editing skills required) Engage with followers, respond to comments/messages, and foster community interaction Analyze social performance metrics and adjust strategies to improve reach and engagement Collaborate with the team to brainstorm campaign ideas that align with marketing goals Qualifications Proven experience managing Instagram and TikTok accounts (portfolio or examples required) Strong copywriting skills with the ability to write catchy, engaging captions Experience with Canva, Adobe Creative Suite, CapCut, or similar content creation tools Understanding of social media algorithms, trends, and engagement tactics Ability to create a structured posting plan and stick to deadlines Video editing and motion graphics skills are a plus Knowledge of the independent music scene or music industry is a bonus What Were Looking For Highly creative and proactive self-starter Strong sense of design, visual storytelling, and brand consistency Organized and able to manage multiple content streams at once Passion for music and connecting with artists

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