Marketing Manager Job at Clear Point Consultants in Atlanta

Direct message the job poster from Clear Point Consultants

Principal Recruiter @ Clear Point Consultants | Certified Scrum Master, Certified SAFe Agilist

The Marketing Manager will lead comprehensive marketing strategy and execution—including B2B digital marketing, brand management, demand generation, campaign execution, and sales enablement. This highly collaborative role works cross-functionally with senior leadership, sales, and operations while managing key external agencies and internal contributors. The ideal candidate brings both strategic insight and hands-on executional excellence.

Key Responsibilities

• B2B Digital Marketing
• Lead all digital marketing efforts targeting business audiences, including SEO, PPC, website optimization, email marketing, and paid media campaigns.
• Campaign Development and Execution
• Plan, launch, and manage integrated campaigns across multiple channels to drive qualified leads and improve conversion rates. Monitor and optimize campaign performance.
• Create compelling content to support the sales cycle—including white papers, case studies, one-pagers, sales presentations, and other customer-facing materials—by collaborating with subject matter experts and creative partners.
• Brand Management
• Maintain and evolve the company's brand identity across digital, print, media, and public relations. Oversee the corporate website, ensure messaging consistency, and manage press or media engagements.
• Event Marketing
• Coordinate trade show and event marketing strategies, including pre-event promotion, on-site logistics, booth design, and post-event follow-up campaigns.
• Collaboration with Sales and Operations
• Align closely with sales and service teams to ensure marketing campaigns address real-time business needs and that leads are seamlessly passed to the appropriate teams.
• Performance Analysis & Reporting
• Track key marketing KPIs, analyze performance, and adjust tactics to improve results and optimize ROI.
• Budget Management
• Manage the digital marketing budget, ensuring resource allocation across tools and channels aligns with strategic priorities.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 4+ years of B2B marketing experience, with a strong emphasis on digital strategy
• Demonstrated success in:
• End-to-end campaign development and execution
• Sales enablement and content creation
• Brand and reputation management (website, press, media)
• Experience with marketing automation and analytics platforms (e.g., Pardot, Salesforce Account Engagement, Google Analytics, SEO tools, CMS platforms)
• Strong writing, editing, and visual communication skills
• Strategic and creative thinker with a data-driven mindset
• Strong communicator and cross-functional collaborator
• Brand steward with an eye for consistency and impact
• Highly organized project manager capable of handling multiple priorities
• Lifelong learner and trendspotter

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management

• Industries

  Natural Gas Distribution and Oil and Gas

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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