Assurgent Medical Staffing is hiring: Marketing Manager in Atlanta

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Job Summary

The Marketing Manager – Healthcare Staffing is responsible for leading the daily operations and strategic execution of marketing functions including content creation, campaign management, brand development, analytics, and digital engagement. This role ensures all initiatives align with the company’s brand, culture, and business development goals. The Marketing Manager works closely with the Business Development and Talent Acquisition teams to drive lead generation, increase brand visibility, and support organizational growth.

Job Description

Strategic Planning & Execution

• Develop and implement data-driven marketing strategies aligned with company growth objectives
• Identify market opportunities, trends, and potential partnerships
• Maintain and optimize digital platforms (website, social media, etc.)
• Ensure alignment between marketing and business development initiatives

Business Development Support

• Collaborate with the Talent Acquisition and Sales teams to design lead-generation campaigns
• Develop outreach content and materials for various platforms (LinkedIn, Facebook, email, SMS, print, etc.)
• Create and manage campaigns that reflect company culture, values, and mission

Performance Marketing & Analytics

• Track and analyze key performance indicators (KPIs), including email engagement, social media growth, NPS, and campaign performance
• Provide regular reports and insights to leadership
• Continuously optimize campaigns for reach, engagement, and ROI

Brand & Content Strategy

• Develop brand guidelines and oversee consistent execution across all touchpoints
• Lead innovative content creation efforts across digital and print channels
• Plan and manage community outreach initiatives and promotional events
• Ensure content aligns with the company’s voice, culture, and positioning in the healthcare staffing industry

Key Requirements

• 5 years of Marketing experience, healthcare staffing experience preferred
• Bachelors: Marketing, Communications, or relevant field
• Proven success in building and executing lead generation and growth campaigns
• Experience with data analytics and tracking
• Strong understanding of marketing and strategic execution to meet business needs
• Strong experience with marketing automation and streamlining tasks through marketing automation
• Coordination & Preparation of conference attendance

Preferred Qualifications

• Desire for growth
• Ability to balance creativity and analytical thinking
• Highly motivated, goal oriented
• Strong sense of ownership and accountability
• Eager to go beyond the job description to create impact

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Business Development, and Analyst

• Industries

  Staffing and Recruiting and Hospitals and Health Care

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Inferred from the description for this job

Medical insurance

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