The Planet Group is hiring: Marketing Manager in Boston

Overview

Marketing Manager
Hybrid onsite Boston
12 months

About: If you are a driven, curious and high-energy marketing professional ready to step into an exciting role within a focused marketing organization, this marketing position with clients business might be for you.

Responsibilities

• Plan and execute marketing strategy supporting the launch of registered investment products in collaboration with marketing SMEs, strategists, sales, PR, product, and legal
• Project management of integrated marketing campaigns and executing on key deliverables within those programs
• Partner with internal stakeholders to develop and/or refine marketing materials including collateral, videos, web content, sales tools, social posts, paid search ads, emails, and event deliverables
• Create communication of weekly marketing deliverables across content, DM, social media, campaigns, and events
• Partner with national accounts and sales to provide channel support that aligns with firm-specific initiatives
• Work with our measurement and analytics team to track and report on campaign performance
• Submit materials for design, digital publishing, internal compliance review, and approval

Qualifications

• Bachelor’s degree preferably with major in marketing or communications
• Prior experience leading and executing integrated marketing campaigns
• Understanding of 40 Act rules and distribution of ETFs and other registered investment products ideally within the intermediary channel
• Research & project-based experience – ability to look beyond a specific task to the broader project goals
• Interest in financial markets and digital marketing
• Strong verbal and written communication and interpersonal skills
• Strong project management skills, with the ability to multi-task and prioritize
• Experience working as a team/ on a team for a common goal
• Eagerness to learn with demonstrated ability to quickly digest information

Top 3 must-haves

• Prior experience leading and executing integrated marketing campaigns;
• Strong verbal and written communication and interpersonal skills;
• Strong project management skills, with the ability to multi-task and prioritize

Top 3 nice to have

• An understanding of 40 Act rules and distribution of ETFs and other registered investment products ideally within the intermediary
• Research & project-based experience – ability to look beyond a specific task to the broader project goals
• Experience working as a team/ on a team for a common goal

Type of background

• Bachelor’s degree preferably with major in marketing or communications
• 8 to 10 years of relevant marketing experience
• previous financial services or product marketing experience preferred

Project or initiative this role supports

• Broad project management and execution across marketing initiatives, with a focus on product launches

Day to day

• The person will be both attending and running planning meetings in support of marketing initiatives, tracking progress, managing deliverables including requests, reviews, publication, etc.

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