Health Alliance Global is hiring: Marketing Manager in Jacksonville

Direct Reports: Marketing Consultants, Content Specialist

Overview

The Marketing Manager at Health Alliance Global will be responsible for developing and executing data-driven marketing strategies that drive brand visibility, lead generation, and revenue growth across the company’s healthcare technology platforms—including Dr Triage, Symphony 360, and affiliated service lines. This is a full-time, on-site role for a results-oriented leader with experience in healthcare or B2B technology marketing, and a deep understanding of multi-channel demand generation. The ideal candidate will combine strategic thinking with hands-on execution to build and manage marketing campaigns that convert interest into qualified leads, support the sales pipeline, and elevate brand awareness.

Responsibilities

• Develop and implement integrated marketing strategies that support business growth, market expansion, and lead acquisition
• Coordinate multi-channel campaigns (email, digital, social, events, print) to generate, nurture, and convert qualified leads
• Align marketing initiatives with sales goals and regularly evaluate ROI and campaign effectiveness
• Lead execution of product and service launches, promotions, and client engagement initiatives
• Own and manage the lead generation engine—including list building, segmentation, campaign targeting, and lead scoring
• Monitor and improve funnel conversion metrics using tools such as HubSpot or Salesforce
• Collaborate closely with Sales and Business Development to ensure seamless lead handoff and feedback loops
• Optimize landing pages, CTAs, and content to improve inbound lead performance and pipeline contribution

Content & Messaging

• Oversee development of sales collateral, pitch decks, one-pagers, case studies, blog content, and video
• Create compelling, brand-aligned messaging that communicates value to different buyer personas (CIOs, Administrators, Clinicians, etc.)
• Support thought leadership and PR by producing and promoting white papers, articles, and earned media

Digital Marketing & Social Media

• Manage website strategy and updates across HealAll.com, DrTriage.com, and related digital properties
• Oversee SEO/SEM strategy and execution to improve discoverability and increase qualified traffic
• Execute paid and organic social media campaigns across LinkedIn, Facebook, and other platforms

Brand & Communications

• Maintain brand consistency across all channels, internally and externally
• Manage press releases, internal communications, and brand messaging guidelines
• Plan and promote company-hosted events, webinars, and trade show presence
• Track and report performance against KPIs (leads, MQLs, CAC, etc.) and provide actionable insights
• Manage relationships with creative vendors, consultants, and advertising platforms
• Maintain oversight of the marketing budget and campaign calendar

Qualifications

• Education
  Bachelor’s degree in Marketing, Business, Communications, or a related field required; Master’s preferred

• Experience
  5+ years of marketing experience, with a strong background in lead generation and digital strategy
• Minimum 2 years in a managerial role, preferably within healthcare, health IT, or B2B SaaS
• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo)

• Skills
  Strong understanding of demand generation, inbound/outbound marketing, and campaign performance metrics
• Excellent writing, editing, and content development capabilities
• Working knowledge of web and analytics tools (Google Analytics, SEM tools, CMS platforms)
• Ability to manage multiple projects simultaneously and meet deadlines

Personal Attributes

• Strategic thinker with a bias toward execution
• Data-driven decision-maker with strong attention to detail
• Collaborative, communicative, and comfortable presenting to leadership
• Creative, agile, and energized by high-growth, mission-driven environments

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Health and Human Services

Note: This refined description excludes extraneous job postings and boilerplate listings not related to the role.