Abacus
Abacus is hiring: Marketing Manager-III in San Francisco
Abacus, San Francisco, CA, US, 94199
Job Details
Client
DoorDash
Title
Marketing Manager-III
Location
HQ, USA, CA, San Francisco, 2nd St
Description
Integrated Marketing Manager, Core Dasher Experience Remote Timing: Ideally hired by end of September Est. project duration: through the end of Q2 with possibility to extend. Initial contract 9 months. Role Scope: You will be supporting Parcels, DoorDash's newest business on track to do 40M in volume in 2025. Parcel Drivers - called Runners - deliver 40-60 packages over the course of a single route. Availability: Up to 45 hours a week (minimum of 40 hours/wk with some overtime as needed) Process: 1) Candidate Screen (Michelle Laszlo) upon strong agency recommendation 2) Take-home exercise. Should take no more than 2 hours working on it, presented in the candidate's preferred format (doc or slides). We won't be looking for a perfectly polished deliverable, more just a directional sense of how the candidate would think in-role. Fine to use bullets, visuals, etc 3) Candidate Loop cross-functional 1-1s with colleagues in ops, product and marketing: Inbound: [Supply] Support Runner supply forecasting in partnership with Ops and Analytics; execute weekly forecasting read-outs and support deep-dives to better understand root causes for growth and decline across Runner cohort populations (New, Active, Lapsed) [User Insights] Support the execution of research plans in partnership with UXR, Product, and Ops; synthesize key learnings and audience needs, use them to influence marketing and product strategy [Product Influence & Knowledge] Partner with PMM, product, design, strategy and operations, and engineering teams to test, launch, and scale new experience solutions that help drive Runner growth for Pizza offers and Parcel offers. Outbound: [GTM] Aid the execution of strategic go-to-market plans to launch products and programs that increase Top Runner volume coverage - such as Rewards & Ratings programs, and improvements to the Runner waitlist experience Ensure these plans are run smoothly across a variety of cross functional partners and support measuring success as launch goes on. Conduct research to measure Runner sentiment, awareness, and comprehension of these features and help product improve the solution in a V2. [Growth & Marketing experimentation] Ideate, align, execute, and measure new product marketing campaigns using in-app, owned, and earned channels to grow product usage of existing features across new and existing users Craft messaging and communications to launch experimentation and build upon Runner lifecycle playbooks Measure impact and report results of PMM experiments to cross-functional stakeholders with a clear set of recommendations Leadership: Own sub-OKRs and effectively report progress against quarterly goals / plans Make asks/recommendations/escalations to senior manager as needed Bias for action / autonomy Should be able to work autonomously after onboarding with minimal support. Effectively work with core cross functional pods to identify and execute next steps Flag appropriate escalations to Sr Integrated Marketing Manager Initial projects: Parcels - Work with Ops and CRM teams to develop a Peak Preparedness marketing campaign playbook to effectively acquire and mobilize new and existing Runners ahead of our busiest season of the year - Winter holidays Work with the Product and Ops teams to launch and execute a GTM for an external Top Runner program. This launch is focused on introducing Runners to a Rewards tier that gives them improved access to Parcels offers based on their performance on the road Mandatories: Experience in a role responsible for developing and piloting new products, especially products growing from 0> > 1. Experience leaning in with Product teams to understand product functionality and restrictions. Experience in a role/team responsible for growing engagement/adoption Experience leading and working with insights (conducting research, synthesizing learnings) and using them to map communications plans and influencing product roadmaps Experience with product strategy and vision, able to ideate how to scale products 0:1 Excellent communication skills; a well-rounded, research-driven, passionate marketer Ideal profiles: Seasoned hands-on experience influencing cross functional teams with product development, ideation, & experimentation. Proven track record in customer-facing roles leading or assisting with digital marketing or sales campaigns, with a focus on targeting audience and engaging customers across owned and paid channels Demonstrated ability to be data-driven and comfortable with experimentation & testing methodologies; SQL experience is a big plus Experience in product marketing and/or product operations for consumer tech companies (ex: Lyft, Instacart, Airbnb, etc) A builder's mentality, passionate about technology products that impact millions, and an energizing, effective communicator eager to get into product marketing [Job Description] ABOUT THE TEAM DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about - helping grow businesses and the communities that support those businesses. To further this mission, we're looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market. YOU'RE EXCITED ABOUT THIS OPPORTUNITY BECAUSE YOU ARE... A team player who leads by example. You bring a growth and performance mindset to problems, while also weaving together a knack for storytelling to help make a campaign or product launch successful. Key responsibilities: Support the development and execution of go-to-market plans that exceed new & existing feature adoption and satisfaction goals with Runners Execute marketing experimentation for new offerings that Runners value and adopt. Inform key learnings and develop plans to tackle opportunities for future growth Roll up your sleeves to own the success of a campaign or test: writing content, setting up in-app and email campaigns, and bringing together other needed partners to execute your strategies Partner with research to support and execute groundbreaking customer research. Use it to provide actionable recommendations that improve our marketing and product strategies Join a cross-functional team from Product, Brand, CRM, and Operations on weekly business reviews. Report out to leadership on progress and drive recommendations Work with teams to analyze and own product metrics, uncovering key opportunities for marketing and iterating on messaging/positioning accordingly WE'RE EXCITED ABOUT YOU BECAUSE YOU HAVE.... A BA 5+ years of professional experience in a marketing or strategy role, within a high-growth and fast-paced environment A data-driven mindset and you have some experience working on marketing experimentation Ability to flex seamlessly between strategy and execution working internally across a variety of teams Strong project management and leadership skills, ideally in a customer facing role leading or assisting with digital marketing or sales campaigns A builder's mentality, are passionate about technology products that impact millions, and think of yourself as an energizing, effective communicator eager to get into product marketing SQL proficiency a big plus
Classification
TAC: Temporary Agency Worker
Remote Work Address
Remote Address Time Zone
Holiday Schedule
Work Schedule
Start Date
Aug 25, 2025
End Date
May 31, 2026
Workday Access - Posting
Yes
Business Need
Increase in Workload
Primary Hours
Standard Business Hours
Allow for Remote
Yes
Requisition Process Type
Standard
Job Posting Rejected by PMO
N/A
Job Posting SLA Classification
Professional
Laptop
Yes
Requisition Reason
Original|Open Position
Intake Call Completion Date
2025-08-06T12:23:00.000
Client
DoorDash
Title
Marketing Manager-III
Location
HQ, USA, CA, San Francisco, 2nd St
Description
Integrated Marketing Manager, Core Dasher Experience Remote Timing: Ideally hired by end of September Est. project duration: through the end of Q2 with possibility to extend. Initial contract 9 months. Role Scope: You will be supporting Parcels, DoorDash's newest business on track to do 40M in volume in 2025. Parcel Drivers - called Runners - deliver 40-60 packages over the course of a single route. Availability: Up to 45 hours a week (minimum of 40 hours/wk with some overtime as needed) Process: 1) Candidate Screen (Michelle Laszlo) upon strong agency recommendation 2) Take-home exercise. Should take no more than 2 hours working on it, presented in the candidate's preferred format (doc or slides). We won't be looking for a perfectly polished deliverable, more just a directional sense of how the candidate would think in-role. Fine to use bullets, visuals, etc 3) Candidate Loop cross-functional 1-1s with colleagues in ops, product and marketing: Inbound: [Supply] Support Runner supply forecasting in partnership with Ops and Analytics; execute weekly forecasting read-outs and support deep-dives to better understand root causes for growth and decline across Runner cohort populations (New, Active, Lapsed) [User Insights] Support the execution of research plans in partnership with UXR, Product, and Ops; synthesize key learnings and audience needs, use them to influence marketing and product strategy [Product Influence & Knowledge] Partner with PMM, product, design, strategy and operations, and engineering teams to test, launch, and scale new experience solutions that help drive Runner growth for Pizza offers and Parcel offers. Outbound: [GTM] Aid the execution of strategic go-to-market plans to launch products and programs that increase Top Runner volume coverage - such as Rewards & Ratings programs, and improvements to the Runner waitlist experience Ensure these plans are run smoothly across a variety of cross functional partners and support measuring success as launch goes on. Conduct research to measure Runner sentiment, awareness, and comprehension of these features and help product improve the solution in a V2. [Growth & Marketing experimentation] Ideate, align, execute, and measure new product marketing campaigns using in-app, owned, and earned channels to grow product usage of existing features across new and existing users Craft messaging and communications to launch experimentation and build upon Runner lifecycle playbooks Measure impact and report results of PMM experiments to cross-functional stakeholders with a clear set of recommendations Leadership: Own sub-OKRs and effectively report progress against quarterly goals / plans Make asks/recommendations/escalations to senior manager as needed Bias for action / autonomy Should be able to work autonomously after onboarding with minimal support. Effectively work with core cross functional pods to identify and execute next steps Flag appropriate escalations to Sr Integrated Marketing Manager Initial projects: Parcels - Work with Ops and CRM teams to develop a Peak Preparedness marketing campaign playbook to effectively acquire and mobilize new and existing Runners ahead of our busiest season of the year - Winter holidays Work with the Product and Ops teams to launch and execute a GTM for an external Top Runner program. This launch is focused on introducing Runners to a Rewards tier that gives them improved access to Parcels offers based on their performance on the road Mandatories: Experience in a role responsible for developing and piloting new products, especially products growing from 0> > 1. Experience leaning in with Product teams to understand product functionality and restrictions. Experience in a role/team responsible for growing engagement/adoption Experience leading and working with insights (conducting research, synthesizing learnings) and using them to map communications plans and influencing product roadmaps Experience with product strategy and vision, able to ideate how to scale products 0:1 Excellent communication skills; a well-rounded, research-driven, passionate marketer Ideal profiles: Seasoned hands-on experience influencing cross functional teams with product development, ideation, & experimentation. Proven track record in customer-facing roles leading or assisting with digital marketing or sales campaigns, with a focus on targeting audience and engaging customers across owned and paid channels Demonstrated ability to be data-driven and comfortable with experimentation & testing methodologies; SQL experience is a big plus Experience in product marketing and/or product operations for consumer tech companies (ex: Lyft, Instacart, Airbnb, etc) A builder's mentality, passionate about technology products that impact millions, and an energizing, effective communicator eager to get into product marketing [Job Description] ABOUT THE TEAM DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about - helping grow businesses and the communities that support those businesses. To further this mission, we're looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market. YOU'RE EXCITED ABOUT THIS OPPORTUNITY BECAUSE YOU ARE... A team player who leads by example. You bring a growth and performance mindset to problems, while also weaving together a knack for storytelling to help make a campaign or product launch successful. Key responsibilities: Support the development and execution of go-to-market plans that exceed new & existing feature adoption and satisfaction goals with Runners Execute marketing experimentation for new offerings that Runners value and adopt. Inform key learnings and develop plans to tackle opportunities for future growth Roll up your sleeves to own the success of a campaign or test: writing content, setting up in-app and email campaigns, and bringing together other needed partners to execute your strategies Partner with research to support and execute groundbreaking customer research. Use it to provide actionable recommendations that improve our marketing and product strategies Join a cross-functional team from Product, Brand, CRM, and Operations on weekly business reviews. Report out to leadership on progress and drive recommendations Work with teams to analyze and own product metrics, uncovering key opportunities for marketing and iterating on messaging/positioning accordingly WE'RE EXCITED ABOUT YOU BECAUSE YOU HAVE.... A BA 5+ years of professional experience in a marketing or strategy role, within a high-growth and fast-paced environment A data-driven mindset and you have some experience working on marketing experimentation Ability to flex seamlessly between strategy and execution working internally across a variety of teams Strong project management and leadership skills, ideally in a customer facing role leading or assisting with digital marketing or sales campaigns A builder's mentality, are passionate about technology products that impact millions, and think of yourself as an energizing, effective communicator eager to get into product marketing SQL proficiency a big plus
Classification
TAC: Temporary Agency Worker
Remote Work Address
Remote Address Time Zone
Holiday Schedule
Work Schedule
Start Date
Aug 25, 2025
End Date
May 31, 2026
Workday Access - Posting
Yes
Business Need
Increase in Workload
Primary Hours
Standard Business Hours
Allow for Remote
Yes
Requisition Process Type
Standard
Job Posting Rejected by PMO
N/A
Job Posting SLA Classification
Professional
Laptop
Yes
Requisition Reason
Original|Open Position
Intake Call Completion Date
2025-08-06T12:23:00.000