SBH Fashion is hiring: Retention Marketing Manager in New York
SBH Fashion, New York, NY, United States, 10261
Direct message the job poster from SBH Fashion
Senior Vice President of Talent at SBH Plus
Retention Manager
Hybrid, 3 days in office
JOB SUMMARY:
The Retention Marketing Manager is responsible for leading and formulating the retention and loyalty strategy for the brand including executing the day-to-day email marketing activities, primarily email ideation and production, with key business goals of driving database retention and reactivation. This role entails building and executing daily emails/sms, generating email segments, customer targeting, tracking, and reporting on performance and helping to create engaging & branded revenue-generating email campaigns. The ideal candidate is creative with multi-tasking, technical and analytical skills.
JOB RESPONSIBILITIES:
Retention Strategy & Lifecycle Marketing
- Manage all lifecycle marketing programs, including welcome journeys, retention, replenishment, transactional emails, and loyalty programs to ensure a seamless customer journey.
- Develop and execute retention strategies that nurture customers from acquisition through long term subscriber retention to drive LTV & Improve retention rate.
- Identify opportunities to enhance retention and drive repeat purchase behavior to ultimately drive revenue
- Partner with cross-functional teams to develop strategies that drive incremental revenue and increase customer LTV.
- Lead the planning, and execution of all email and SMS marketing campaigns (e-comm and occasionally assisting wholesale) ensuring best-in-class creative, segmentation, and personalization.
- Drive e-commerce growth and profitability by developing customer central and branded campaigns
- Continuously optimize email and SMS flows and develop and execute A/B testing strategies to refine messaging, timing, and creative performance.
- Implement new programs: loyalty, referral, shopping customization, etc.
- Assist in management of the growth and maintenance of the email database – including new sign-ups and opt-outs
- Create and develop an international email marketing strategy to reach our non-US growing customer base
- Benchmark campaigns industry-wide to help us ideate and execute new email marketing programs
- Brief copywriting and creative team for customer-facing and branded language to align with story
- Project manage email campaigns production with Design, Website and Ecommerce
- Maintain weekly calls with agencies and platform reps to align current status and updates
- Work in collaboration with the agency to build and deliver long-term email marketing strategies
- Own retention channel performance, setting and tracking KPIs on a weekly and monthly basis
- Leverage analytics to measure the effectiveness of campaigns, customer segments, and lifecycle touchpoints, providing actionable insights.
- Create and present regular performance reports to leadership, making strategic recommendations based on key trends and findings as well as recommendations in an effort to help optimize
- Identify and implement new automation opportunities and platforms to improve efficiency and campaign effectiveness.
EDUCATION
- BA / BSC required
- 4-6 years’ experience required in Marketing/Digital Marketing/Ecommerce with a background in owning Retention & Loyalty (CRM)
- Knowledge of retail/children fashion and a passion for understanding customer needs and behaviors
- experience in customer lifecycle management, with a strong understanding of segmentation, personalization, and automation.
- Experience with email capture for growth
- A solid mix of analytical and creative skills, including the ability to copy write when needed
- Knowledge of Klaviyo, Optimizely, and attentive
- Technical email/s,s marketing techniques and understanding of inbox delivery techniques
- Proven implementation of retention best practices is a plus
- HTML programming experience a plus
- Should be a self-starter, able to multitask, work under pressure and prioritize
- A passion to understand the tactics and technologies behind online marketing
- Delivery / results focus, with strong attention to detail
- Thrives on owning their job responsibilities and has flexibility
- Performance and results driven
- Adobe Photoshop experience a plus
- Ability to manage several projects simultaneously, with limited supervision and under tight timeframes
- Must be proficient in MS Word, MS Excel, PowerPoint
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Staffing and Recruiting
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