SBH Fashion is hiring: Lifecycle Marketing Manager in New York

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Luxury home and carpet brand is seeking an experienced Lifecycle Marketing Manager!. This person will be responsible for developing and optimizing multi-channel customer journeys to drive engagement, retention, and revenue throughout the customer lifecycle. This role will own the strategy and execution of programs across email, SMS, direct mail, and other channels, using data-driven insights to deliver personalized experiences at scale. They should be comfortable implementing brand strategies, marketing plans, and project management for all marketing initiatives, and working cross-functionally to execute these strategies.

Responsibilities:

• Drive strong email and SMS campaigns to acquire and retain customers across our product portfolio
• Spearhead all new marketing product launches to drive repeat and new revenue
• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance across channels, including but not limited to: direct mail, email, SMS
• Monitor market and consumer trends within the interior design and home space
• Project management for all marketing projects, serving as the glue between dev, merchandising, and ecomm teams.
  
  

Qualifications:

• Bachelor's degree
• 3-6+ years of experience in lifecycle, retention, or CRM marketing, preferably in a direct-to-consumer or ecommerce environment.
• Proven success managing customer journeys and automated campaigns across digital channels.
• Strong analytical mindset; comfortable working with large datasets and drawing actionable insights.
• Hands-on experience with marketing automation platforms and CRM tools.
• Excellent project management skills with the ability to lead cross-functional initiatives.
• Strong copywriting skills and a keen eye for creative and brand voice.
• Passionate about customer experience, personalization, and performance marketing.
• Experience in home furnishings or interior design is preferred but not required
• Experience working in: Klaviyo, Attentive, Google Analytics, Shopify, Asana a plus.
  
  

Salary around $90,000-$110,000

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Staffing and Recruiting

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