FlowerHire is hiring: Field Marketing Manager in Los Angeles
FlowerHire, Los Angeles, CA, United States, 90079
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We are seeking a Field Marketing Manager to lead market activation efforts in one of the most competitive regions in the cannabis industry. This role is boots-on-the-ground, strategy-in-hand. Perfect for someone who knows how to support sell-through, energize store teams, and build lasting retail relationships.
You’ll oversee a field team, collaborate closely with sales, and make sure every in-store presence reflects the strength of the brand. If you're a connector who thrives in fast-paced, high-growth industries and loves shaping strategy from the field up, we’d love to hear from you.
What You’ll Be Doing
- Drive Sales Support: Collaborate with the sales team to develop tailored go-to-market plans across key retail doors.
- Cultivate Retail Partnerships: Build strong relationships with store managers, buyers, and frontline staff to support product movement and brand loyalty.
- Own the Territory: Routinely visit accounts to build rapport, assess in-store opportunities, and provide impactful support.
- Execute Flawlessly: Ensure displays are dialed in, inventory is in check, and every brand touchpoint looks top-tier.
- Manage and Motivate a Field Team: Lead a team of field marketing reps—assign routes, track KPIs, and elevate overall performance.
- Deliver Brand Training: Host engaging education sessions with store teams to ensure they’re equipped to represent the brand with confidence.
- Keep Your Finger on the Pulse: Gather field insights, competitive intel, and customer feedback to inform sales and marketing strategies.
- Track Results: Log activity and analyze performance metrics to show how field efforts are moving the needle.
- Based in NY/NJ area with the ability to travel throughout the region and report to a local office.
- 3+ years of field marketing, trade marketing, or sales support experience (bonus if it’s in cannabis or CPG).
- Experience managing and motivating field teams.
- Excellent communication and people skills — you know how to talk shop with retail staff and buyers alike.
- Highly organized with strong reporting habits.
- Must be 21+, have a valid driver’s license, and access to reliable transportation.
- Able to lift and carry up to 50 lbs and willing to work evenings/weekends when needed.
- You thrive in field-first roles where no two days are the same.
- You’re proactive, solutions-focused, and lead with a hands-on mentality.
- You’re excited by the idea of helping shape a brand’s presence from the ground up.
- You want to be part of an industry that’s constantly evolving — and you’re ready to evolve with it.
$85000 USD per year
Seniority level
Seniority level
Associate
Employment type
Employment type
Full-time
Job function
Job function
ProductionIndustries
Retail
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