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Legal Soft

Legal Soft is hiring: Growth Marketing Manager in Los Angeles

Legal Soft, Los Angeles, CA, United States, 90079

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Location: 21731 Ventura Blvd #100, Woodland hills CA 91364

Pay Range: $35-$40/hour (40 hrs a week)

Employment Type: Full time

We're looking for a strategic Growth Marketing Manager with legal industry experience to lead targeted outreach, drive lead generation, and build relationships with law firm decision-makers. This role oversees a marketing team, manages vendor partnerships, and optimizes performance across channels.

Key Responsibilities:

  • Service & Product Management: Monitor current service performance, plan new services, and manage launches.
  • Website & SEO: Oversee updates, implement SEO strategies, manage blog content, and grow web traffic.
  • Landing Pages: Maintain and create pages, track visitor data, and optimize conversions.
  • Campaigns: Manage multi-channel campaigns (Meta, Google, YouTube, LinkedIn, email, SMS, direct mail), track ROI, and oversee review collection.
  • Partnerships & PR: Develop co-marketing initiatives, manage alliances, and handle PR (webinars, podcasts, press releases).
  • Marketing Materials: Create and maintain brochures, mailers, banners, and digital assets.
  • Sales Support: Support sales with updated decks, training materials, and referral program management.
  • Data & Feedback: Build contact lists, conduct monthly sales feedback sessions, and integrate insights.
  • Financial Tracking: Monitor sales and ROI by source; manage a $100K monthly budget.
  • Vendor Management: Lead vendor calls, manage assets, track performance, and ensure cost-effective ROI.

Qualifications:

  • Bachelor’s in Marketing, Communications, or related field
  • 2+ years managing a marketing team
  • Experience in legal or healthcare marketing
  • Proficient in CRM, marketing automation, and digital ad platforms (Google, Meta, LinkedIn, YouTube, Bing)
  • Proven collaboration with sales teams
  • Strong analytical and communication skills
  • Skilled in content creation and campaign optimization

Please Note: This is an in-office position. The expectation is that all work will be performed on-site at our Woodland Hills office.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Design

  • Industries

    Legal Services and Staffing and Recruiting

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