Senior Marketing Manager Job at Wizehire in Boynton Beach

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A well-established Personal Injury Law Firm in Boynton Beach, FL is currently seeking a proficient Senior-Level Marketing Manager to join our team.

Responsibilities

• Create and implement comprehensive marketing strategies, communications, and public relations activities, both internally and externally, while ensuring adherence to Florida Bar Ethics Rules.
• Manage and supervise all aspects of creating and releasing advertising materials and branded content.
• Align the marketing needs of the organization with other departments strategically to maintain compliance with the company's brand standards and marketing objectives.
  
  

Qualifications

• Proven ability to work autonomously and effectively manage multiple projects.
  
  

Job Details

• Type Full Time, 40 hours per week, non-exempt
• Working hours Monday to Thursday 830 am to 530 pm, Fridays 830 am to 500 pm
  
  

Benefits

• Competitive salary
• Health insurance
• 401(k) retirement savings plan
• Paid time off (PTO)
• Opportunities for career growth and professional development
  
  

Join our team and play a crucial role in advancing our firm's marketing strategies to contribute to our continuous success.

Compensation

$65,000 - $110,000 commensurate with experience

Responsibilities

• Developing annual Marketing and Business Development plan and budget including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities
• Evaluating and analyzing the performance of campaigns and reporting to the ownership
• Create, maintain, and analyze law firm KPIs and reporting to ownership
• Engaging in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities
• Creating promotional messages and themes to drive business
• Coordinating and integrating marketing strategies across multiple channels including Digital and traditional media outlets
• Managing third-party vendors and negotiating media buys
• Identifying internal and external event opportunities (including sponsorship and speaking slots), assessing the value, relevance, and costs/benefits of these opportunities, and supervising events
• Drafting and maintaining up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats
• Evaluating the client experience from start to finish, identifying areas for improvement, and developing and implementing means to achieve improvement of client experience
• Managing day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts.
• Working with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects
  
  

Qualifications

• An undergraduate degree required and a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred
• Minimum of 5+ years of demonstrated success in a business development/marketing-related field
• Experience in a professional services environment with previous law firm experience preferred
• Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity
• Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth. Expertise in branding, tactical marketing initiatives, marketing communications, media, and online offline
  
  

About Company

Benefits

• Health insurance
• Retirement Plan 401(k)
• Paid time off (PTO) - 10 days
• Paid holiday time - 8 and ½ days
• Annual review
• No overtime required
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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