Field Marketing Manager Job at Cypress HCM in Atlanta

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This range is provided by Cypress HCM. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$45.00/hr - $58.00/hr

Field Marketing Manager

We are looking for a talented individual to join our team as a Field Marketing Manager. In this role, you will be an integral part of the Marketing team, overseeing the success of all demand generation initiatives and marketing events in the Mid-Atlantic region.

While this role is remote, you must be located in Atlanta or Washington, DC, to travel onsite easily for required events.

Responsibilities:

• Develop strategic and effective regional marketing plans to build a pipeline and drive revenue goals
• Work with Marketing and Sales teams to create and execute regional marketing programs tailored to local markets and target accounts. These include in-person and virtual seminars, webinars, executive engagements, third-party conferences, networking events, meeting maker programs, etc.
• Partner with various cross-functional teams to deliver a comprehensive portfolio of marketing programs to help meet and exceed marketing targets
• Build and maintain relationships with channel partners and key go-to-market ecosystem partners to strengthen our value propositions, create broader market awareness, and generate new business opportunities
• Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner
• Manage key metrics and monitor KPIs in Salesforce and Tableau
• Manage quarterly regional field marketing budget
• Analyze program results and business contribution through data-driven reporting and analytics
• Communicate with key stakeholders by creating a high level of awareness, excitement, and adoption of marketing programs
• Support all corporate initiatives, give actionable feedback, share best practices, and serve as an advocate and marketing information source for the region

Qualifications:

• 7+ years of experience in a relevant field or event marketing roles within a fast-paced, high-growth technology company
• Strong Field and Channel Marketing expertise, personal drive, and a history of career growth
• Ability to create, manage, and execute multiple marketing campaigns concurrently, and quickly pivot as needs change.
• Ability to effectively communicate regional marketing plans and build buy-in with sales teams and channel partners
• Strong understanding of the IT buyer, ability to write to and create compelling events for buyer personas
• Strong written, oral, interpersonal, and presentation skills
• Excellent project management, negotiation, decision-making, and strategic thinking skills with the ability to make data-driven decisions
• Ability to build trusting, collaborative relationships with peers, sales teams, distributors, resellers, and customers
• Strong sense of accountability and ownership, an ability to manage your business, and clearly communicate your results back to the organization
• Outcome-driven, analytical, and have a track record of executing creative, impactful field marketing programs
• Experience with Marketing Automation, CRM (Salesforce.com), GSuite, and Splash is preferred
• BS/BA degree or equivalent experience
• Ability to travel within the territory
• Ideal candidates would be located in either Atlanta or DC.
• Candidates will be required to travel for events in the region.

Compensation: $45 - $58/ hour on W-2

ID#: 25-00170

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Media

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