Briggs & Stratton is hiring: Marketing Manager - Service in Milwaukee

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Talent Acquisition Professional I Human Resources Partner

As a Manager Marketing your goal is to develop and implement marketing strategies and programs for the Service business and its channels of distribution.

You Will Do This By

• Defining, developing, and leading the marketing strategy for the Service business to grow sales and create a stronger link with our customers
• Collaborating with Marketing Leadership as well as across different departments to create programs that support the development & sale of after market products
• Planning, budgeting, coordinating and developing marketing programs that support the sale of all company products sold through the assigned distribution channels
• Evaluating channel marketing needs and making recommendations to leadership for strategic planning
• Assisting team to develop and launch new products and new product lines
• Assisting with achieving annual sell-thru objectives for assigned channel of distribution
• Developing and implementing a digital marketing strategy and tactics to maximize sales
• Working with sales leadership to incorporate education and training materials in marketing programs
• Maintaining and updating market intelligence databases on pricing, market share, volume, and competitors
• Assisting with the development of labeling and branding and drives execution of that effort
• Researching and evaluating best practices to further support the improvement of Marketing processes
• Developing recommendations to share with Marketing Leadership
  
  

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

You Are The Kind Of Person Who Is/has

• Resourceful
• A self-starter
• Passionate about building marketing programs
  
  

Required Qualifications

• Bachelor’s Degree in Marketing or related field OR equivalent education and experience
• Minimum of seven years experience in marketing industry or related field
• Experience in social media strategy - planning & implementation
  
  

Preferred Qualifications

• Familiarity/experience with loyalty programs
• Experience with/ability to maintain and update web pages
  
  

Additional Knowledge & Skills

• Strong knowledge of Business-to-Consumer and Business-to-Business marketing practices
• Excellent written and verbal communication skills to effectively communicate to team members, stakeholders, and customers
• Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization
• Must be resourceful and team focused, have strong problem solving skills, a strong initiative for efficiency and quality and be a proven self-starter
  
  

Travel Required

• % of Travel: less than 5%
• How often: as needed for dealer event or tradeshow
• Where: domestic
  
  

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Location:

• Wauwatosa, WI (hybrid eligible)
  
  

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton, Vanguard, Ferris, Simplicity, Snapper, Billy Goat, Allmand, SimpliPhi, Branco and Victa brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.

Nearest Major Market: Milwaukee

Job Segment: Service Manager, Customer Service

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Manufacturing

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