The University of New Mexico is hiring: Marketing Manager- COPH in Albuquerque

Marketing Manager

Requisition ID: req34465 • Working Title: Marketing Manager- COPH • Position Grade: 14

Overview

The College of Population Health (COPH) is an active force in UNM’s mission to improve healthcare delivery, access, and equality for all people. Through our rigorous research efforts, programs, and partnerships, COPH advances health equity for New Mexico communities and beyond. The COPH serves diverse communities and maintains connections to Native, Latino/Hispanic, and African American populations with a focus on low-income and underrepresented groups.

The COPH is seeking an experienced Marketing Manager to join our team. The ideal candidate develops and implements integrated marketing campaigns and uses marketing to advance public health, education, and research. The role’s primary responsibility is to support marketing for student recruitment, education, applied research, service, and community partnerships of the college within and outside of New Mexico.

The Marketing Manager oversees marketing and public relations/outreach activities for the college, including communications through media outlets, website, email, social media, digital advertising, and print. The role also supervises part-time student employees and manages content creation for internal and external audiences.

Duties and Responsibilities

• Work directly with HSC and COPH leadership to design and implement marketing campaigns that support student recruitment, education, applied research, service and community partnerships.
• Provide leadership and direction in the development, implementation, and monitoring of the strategic marketing plan for the COPH.
• Design, write, and produce digital and print promotional materials for the College, including webpages, brochures, flyers, posters, and annual reports while ensuring UNM brand compliance.
• Plan, execute, and evaluate digital advertising campaigns (Google Ads, Meta), including audience targeting, KPIs, budgets, and reporting.
• Develop, design, and distribute monthly COPH email newsletter communications.
• Provide communication and marketing support for events such as open houses, fundraisers, outreach and community events, press conferences, and education and research-related events.
• Manage and maintain the COPH website content, updates, and search engine optimization (SEO).
• Manage and maintain social media platforms (Facebook, Instagram, LinkedIn), including content calendars, engagement, and analytics for reports.
• Design, develop and disseminate promotional materials, event branding, and ensure compliance with UNM branding standards.
• Design, develop and disseminate articles for the COPH Newsroom, in collaboration with HSC Communications.
• Develop and manage annual marketing budget for the COPH, monitoring expenditures; prepare summary assessments and reports.
• Serve as public information contact in coordination with the HSC Public Information Office and COPH Dean and maintain communications with other University constituencies.
• Conduct market research and data analysis to improve the College’s marketing and recruitment efforts.
• Performs miscellaneous job-related duties as assigned.

Qualifications

Minimum Qualifications

Bachelor's degree; at least 5 years of experience directly related to the duties and responsibilities specified. Completed degrees from an accredited institution that are above the minimum education requirement may be substituted for experience.

Preferred Qualifications

• Experience in higher education institutions, with emphasis in academic and research programs
• Project management and strategic planning skills and experience
• Leadership and supervisory skills
• Marketing campaign development expertise
• Data analysis experience
• Brand stewardship
• Excellent verbal and written communication skills
• Creative and innovative mindset

Additional Information

• Campus: Health Sciences Center (HSC) - Albuquerque, NM
• Department: COPH Deans Office (304A)
• Employment Type: Staff
• Staff Type: Term - Full-Time
• Term End Date: 06/30/2026
• Status: Exempt
• Pay: Monthly: $4,875.87 - $6,976.67
• Benefits Eligible: This is a benefits eligible position. The University of New Mexico provides a comprehensive package of benefits including medical, dental, vision, and life insurance. Educational benefits through tuition remission and dependent education programs are also available. See the Benefits home page for more information.
• ERB Statement: As a condition of employment, eligible employees working greater than .25 FTE must make mandatory retirement contributions. See Benefits Eligibility at a Glance for details.
• Background Check Required: Yes
• For Best Consideration Date: 9/19/2025
• Eligible for Remote Work: Yes
• Eligible for Remote Work Statement: This position is eligible for a remote work agreement (RWA), including Hybrid, In-State, and Out-of-State. Remote Work arrangements are subject to university policies and renewal terms.

Application Instructions

Only applications submitted through the official UNMJobs site will be accepted. If viewing this job advertisement on a third-party site, please visit UNMJobs to submit an application. Please upload required documents: current resume/UNMJobs application, a cover letter detailing experience related to the posting and preferred qualifications, three professional references, and one work sample (either attached documents or an accessible online portfolio) showing either a writing sample of a report or article, or a portfolio of original marketing materials such as magazines, annual reports, or brochures demonstrating effective marketing campaigns.

Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. The University of New Mexico is an Equal Opportunity Employer, and hires without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.

The University requires all regular staff positions to pass a pre-employment background check, which may include several screenings and credential verifications. For more information, see UNM policy pages on background checks.