Marketing Manager- COPH Job at The University of New Mexico Health Sciences Cent

Overview

Marketing Manager Requisition ID req34465. Working Title: Marketing Manager - COPH. Position Grade 14.

The College of Population Health (COPH) is an active force in UNM’s mission to improve healthcare delivery, access, and equity for all people. Through our research efforts, we offer programs including Bachelor of Science in Population Health, Master of Public Health, and PhD in Health Equity Sciences. COPH serves New Mexico’s communities, government and non-profit agencies, businesses and health–related organizations and maintains strong connections with diverse Native, Latino/Hispanic and African American communities to improve health and health equity for low-income, underrepresented minority, and other vulnerable populations.

The COPH seeks an experienced Marketing Manager to join our team. The ideal candidate will develop and implement integrated marketing campaigns and be passionate about using marketing to advance public health, education, and research. The primary responsibility is to support the marketing of student recruitment, education, applied research, service and community partnerships of the college within and outside of New Mexico.

The Marketing Manager oversees marketing and public relations/outreach activities for the college, including communications through media outlets, website, email, social media, digital advertising, and print. The role also supervises part-time student employees and manages content creation for internal and external audiences.

Duties and Responsibilities

• Work directly with HSC and COPH leadership to design and implement marketing campaigns that support student recruitment, education, applied research, service and community partnerships.
• Provide leadership and direction in the development, implementation, and monitoring of the strategic marketing plan for the COPH.
• Design, write, and produce digital and print promotional materials for the College, including webpages, brochures, flyers, posters, and annual reports while ensuring UNM brand compliance.
• Plan, execute, and evaluate digital advertising campaigns (Google Ads, Meta), including audience targeting, KPIs, budgets, and reporting.
• Develop, design, and distribute monthly COPH email newsletter communications.
• Provide communication and marketing support for promotion of events such as open houses, fundraisers, outreach and community events, press conferences, and education and research-related events.
• Manage and maintain the COPH website content, updates, and search engine optimization (SEO).
• Manage and maintain social media platforms (Facebook, Instagram, LinkedIn), including content calendars, engagement, and analytics for reports.
• Design, develop and disseminate promotional materials, event branding, and ensure compliance with UNM branding standards.
• Design, develop and disseminate articles for the COPH Newsroom, in collaboration with HSC Communications.
• Develop and manage annual marketing budget for the COPH, monitoring expenditures, and preparing summary assessments and reports.
• Serve as public information contact in coordination with the HSC Public Information Office and COPH Dean and maintain communications with other University constituencies.
• Conduct market research and data analysis to improve the College’s marketing and recruitment efforts.
• Performs miscellaneous job-related duties as assigned.

See the Position Description for additional information.

Conditions of Employment

• Employees who provide services or work in patient care or clinical areas are required to be in compliance with the University's influenza vaccination requirement.

Minimum Qualifications

Bachelor's degree; at least 5 years of experience directly related to the duties and responsibilities specified.

Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience.

Preferred Qualifications

• Experience in higher education institutions, with emphasis in academic and research programs
• Project management and strategic planning skills and experience
• Leadership and supervisory skills
• Marketing campaign development expertise
• Data analysis experience
• Brand stewardship
• Excellent verbal and written communication skills
• Creative and innovative mindset

Additional Requirements

Campus Health Sciences Center (HSC) - Albuquerque, NM; Department COPH Deans Office (304A).

Employment Details

Employment Type: Staff; Staff Type: Term - Full-Time; Term End Date: 06/30/2026; Status: Exempt; Pay: Monthly: $4,875.87 - $6,976.67; Benefits Eligible. The University of New Mexico provides a comprehensive benefits package including medical, dental, vision, and life insurance. See the Benefits home page for more information.

Equal Opportunity and Background

The University of New Mexico is an Equal Opportunity Employer. We are committed to hiring and retaining a diverse workforce with decisions made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class. All regular staff positions require a pre-employment background check as described in policy links available on the UNM policy site.

Remote Work and Veteran Preferences

Eligible for Remote Work: Yes. This position is eligible for a remote work agreement (RWA) including Hybrid, In-State, and Out-of-State. See policies for details. Veteran Preference Program eligibility applies as noted.

Application Instructions

Only applications submitted through the official UNMJobs site will be accepted. If you are viewing this job advertisement on a 3rd party site, please visit UNMJobs to submit an application. Upload required documents: current resume/UNMJobs application; cover letter; three professional references; one work sample (either attached or accessible online) of a writing sample and a portfolio of original marketing materials demonstrating effective marketing campaign strategies.