Allivet is hiring: Website Marketing Manager in Brentwood

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Accomplished Talent Acquisition Leader excelling in recruitment strategies, operational excellence, and a passion for fostering strong culture.…

ABOUT US

Acquired by Tractor Supply Company, Allivet is a leading pet pharmacy with a dynamic presence in both retail and e-commerce. Headquartered in Miami, Florida, Allivet has one of the largest pharmacy fulfillment footprints spanning three U.S. locations. Offering a large selection of pet medications, pet health products, and veterinary supplies, the company serves pet owners, hobby farmers, and rescue organizations throughout the country. If you're driven by innovation and committed to making a positive impact on pets' lives, Allivet is the place for you. Join us in our mission to help pets live their best lives. Allivet is proud to be certified as a “Great Place to Work”, showcasing our commitment to core values and fostering an exceptional workplace environment for all employees.

PURPOSE OF THE ROLE

We’re seeking a results-driven eCommerce Manager to lead the strategy, execution, and continuous optimization of our eCommerce website. In this high-impact role, you will lead a cross-functional team focused on growing digital revenue, improving online customer experience, and delivering business results through data-driven decision-making. This role is critical in driving digital revenue growth, enhancing customer journey, and delivering a best-in-class online shopping experience.

Ideal candidates will have a strong background in eCommerce performance, conversion rate optimization (CRO), digital merchandising, and customer experience—particularly within the pet health, retail, or direct-to-consumer (DTC) sectors.

This is a hybrid role based in Brentwood, TN.

DELIVERABLES

• Build and Lead, mentor, and develop a high-performing eCommerce team, including specialists in CRO, digital merchandising, and UX.
• Foster a collaborative, results-oriented culture that encourages innovation, accountability, and continuous learning.
• Serve as the primary liaison between the eCommerce team and stakeholders across marketing, development, product, and operations.
• Set clear objectives, KPIs, and development plans for team members to support individual growth and department goals.

Conversion Rate Optimization (CRO)

• Lead the development and execution of a comprehensive CRO strategy across the eCommerce site.
• Conduct user behavior analysis using tools such as Google Analytics, Hotjar, and Microsoft Clarity to identify friction points and drop-offs.
• Design, run, and analyze A/B and multivariate tests to improve conversion metrics including bounce rate, cart abandonment, and checkout flow.
• Recommend and implement UX/UI enhancements to optimize landing pages, product detail pages, CTAs, and checkout experiences.

eCommerce Performance & Growth

• Monitor, analyze, and report on core KPIs including conversion rate, average order value (AOV), customer lifetime value (CLV), return on ad spend (ROAS), and revenue per visitor.
• Collaborate cross-functionally with digital marketing, SEO, email, and paid media teams to align CRO efforts with broader campaign initiatives.
• Partner with merchandising and content teams to ensure products are presented in a compelling, high-converting format.
• Identify and implement opportunities for upselling, cross-selling, and personalized customer experiences.

Technical & Analytical Excellence

• Build and leverage customer segments to tailor and personalize the shopping experience.
• Ensure the eCommerce site is optimized for speed, mobile responsiveness, and Core Web Vitals performance.
• Partner with developers to implement and manage testing frameworks, analytics tools, and UX enhancements.
• Utilize platforms such as Google Optimize, VWO, Optimizely, and Google Tag Manager for experimentation and site improvements.

REQUIREMENTS

• Bachelor’s degree in marketing, Business, , or a related field.
• 5+ years of experience in eCommerce, with a strong focus on conversion optimization and customer-centric shopping experience.
• In-depth knowledge of CRO strategies, best practices, and tools.
• Hands-on experience with A/B testing and web analytics platforms.
• Solid understanding of eCommerce funnels, user-centered design, and digital customer behavior.
• Experience working with major eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, etc.).
• Strong analytical skills combined with a creative, solutions-oriented mindset.
• Familiarity with personalization engines and recommendation tools.
• Proficiency with GA4, event tracking, and eCommerce tagging preferred.
• Experience in high-volume B2C environments or fast-paced DTC brands preferred.

WHY ALLIVET?

At Allivet, we're more than just a company. We are a strong community of passionate leaders dedicated to improving the lives of pets. Joining us means becoming part of a team where you can collaborate on exciting projects and truly make a difference. We offer a competitive compensation package, a comprehensive benefits package of medical, dental, vision, short-term/long-term disability, life insurance, PTO, and a 401K plan, plus company perks.

Allivet is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Pharmacies and Internet Marketplace Platforms

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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