Technical Marketing Manager Job at C&C Power, Inc. in Carol Stream
C&C Power, Inc., Carol Stream, IL, United States, 60158
Job Title: Marketing Manager
We are seeking a technically inclined Marketing Manager to lead and execute marketing initiatives with an understanding of critical power products and industry. This individual will be responsible for developing and implementing marketing strategies that align with company goals, managing internal and external resources.
This role requires a mix of hands-on marketing execution, technical understanding of our products and industries, and the ability to coordinate and manage specialized outsourced functions such as SEO, PPC, website design, video production, and creation of marketing materials.
Responsibilities
- Develop and implement marketing campaigns to support product launches and increase product awareness.
- Create or oversee the outsourcing of content for marketing materials.
- Create or oversee the outsourcing of website design and maintenance.
- Coordinate and participate in industry trade shows and conferences.
- Conduct comprehensive market research to identify customer needs, industry trends, and monitor competition.
- Analyze market data to provide insights for new product development.
- Collaborate with Sales and Engineering teams to ensure all products have the necessary marketing documentation and information.
- Monitor and report on competitor product offerings and strategies.
- Analyze and report on the effectiveness of marketing campaigns.
Qualifications
- Knowledgeable in the critical power industry, data centers, telecom, and utilities sectors.
- Proficient in market research tools and software.
- Strong computer skills, including databases and Excel spreadsheets.
- Passionate about staying updated on industry trends.
- Ability to work effectively in a team environment.
- Strong analytical, interpersonal, communication (verbal & written), and organizational skills.
Experience
- At least 2 years of experience with a manufacturing organization.
- At least 2 years of experience in technical marketing, engineering, or related fields.
Additional Information
Seniority level: Entry level
Employment type: Full-time
Job function: Product Management and Marketing
Industries: Appliances, Electrical, and Electronics Manufacturing
#J-18808-Ljbffr