Tour Marketing Manager Job at Outback Presents in Nashville

Tour Marketing Manager

Outback Presents is the largest independent promoter of live entertainment in North America, ranked #6 globally. We are looking for a highly motivated, detail-oriented Tour Marketing Manager to join our team. This role is perfect for someone passionate about live events, with a knack for innovative marketing strategies and strong relationship management.

Core Competencies:

• Strategic Marketing: Ability to develop and implement data-driven, multi-channel marketing strategies that align with artist goals and maximize ticket sales.
• Relationship Management: Skilled at building and maintaining strong partnerships with artists, managers, agents, and venue partners.
• Analytical Mindset: Proficient in analyzing market trends, audience behavior, and campaign performance to inform strategic decisions.
• Creative Problem-Solving: Capable of navigating complex challenges with a focus on delivering impactful results.
• Leadership: Effective at managing cross-functional teams and fostering a collaborative, artist-first work culture.

Key Responsibilities:

• Campaign Development: Plan and execute comprehensive marketing campaigns for a diverse roster of tours, leveraging digital, traditional, and grassroots strategies to maximize ticket sales.
• Brand Alignment: Work closely with artists, managers, agents, and venue partners to craft messaging that aligns with each artist's brand and resonates with target audiences.
• Data-Driven Insights: Track ticket sales, analyze campaign performance, and optimize marketing plans based on audience insights and industry trends.
• Budget Management: Develop and manage campaign budgets, ensuring cost-effective spending and high ROAS.
• Collaboration: Partner with cross-functional teams to coordinate promotions, ticketing strategies, and media buys, ensuring seamless execution.
• Relationship Building: Cultivate strong, lasting relationships with media partners, vendors, and other key stakeholders.
• Reporting: Prepare detailed performance reports to share with internal and external teams and stakeholders, highlighting campaign outcomes and areas for improvement.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• 3-5+ years of experience in live event marketing or a related field.
• Strong project management and organizational skills, with the ability to juggle multiple campaigns simultaneously.
• Proficiency in digital marketing, social media strategy, data analysis, and local market research.
• Excellent written and verbal communication skills.
• Positive, proactive attitude with a collaborative mindset.
• Ability to work in a fast-paced, high-pressure environment.

Additional Details:

• Location: Nashville, TN
• Office Hours: Monday through Friday, 9AM-6PM
• Competitive salary, commensurate with experience, plus full benefits.