Marketing Manager - Multifamily Job at Metric Geo in Arlington

Business Development Manager | Homebuilding + Residential Development

We’re seeking a Marketing Manager to lead strategy, execution, and analysis for a diverse portfolio of multifamily communities. This role is critical in driving traffic, supporting lease-ups, and ensuring marketing programs are executed on time and within budget. The ideal candidate thrives in a fast-paced environment, is highly analytical, and can build strong relationships across teams and with third-party partners.

Responsibilities

• Lead and support all lease-up efforts in assigned markets
• Act as the regional marketing expert, building and managing strategic marketing plans
• Partner with operations leaders to maximize traffic opportunities, ensure standards are met, and keep lease-up/renovation marketing efforts on budget
• Manage social media presence and digital marketing platforms, including ILS listings and enhancements
• Create and execute lease-up plans, takeover strategies, and client presentations
• Analyze marketing metrics to uncover insights and drive performance improvements
• Manage collateral, reporting, and marketing technology tools to enhance customer experience
• Contribute to new business development (RFPs, presentations) when needed
• Stay up to date with industry trends and represent the company at panels and task forces as appropriate

Skills & Qualifications

• 5–7 years of experience in multifamily marketing, with proven success in lease-ups
• Strong data analysis, reporting, and project management background
• Expert-level proficiency in Excel and Word
• Excellent communication, multi-tasking, and presentation skills
• Strong problem-solving, analytical, and financial acumen
• Ability to collaborate across multiple departments and management levels
• Innovative, creative, and passionate about marketing and customer service

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field required
• MBA or advanced degree preferred

Other Requirements

• Ability to travel up to 20%
• Valid driver’s license and personal vehicle required
• Commitment to ongoing professional development and growth

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Management, and Advertising
• Industries: Real Estate and Community Development and Urban Planning