USA Clinics Group
USA Clinics Group is hiring: Digital Marketing Manager in Northbrook
USA Clinics Group, Northbrook, IL, United States, 60065
We are looking for a Digital Marketing Manager to join our team! You will be responsible for setting up, implementing and managing the overall company's digital marketing strategy. This is an extremely dynamic position and a great opportunity for a digital marketing person to build their career. Digital marketing strategies are important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
Responsibilities:
- Developing, implementing, testing, and optimizing online advertising strategies and campaigns through Google Ads, Facebook/Instagram Ads and other mediums.
- Using Google Analytics and other analytics platforms to analyze data, set strategic key performance indicators (KPIs).
- Working closely with graphic designers and web developers to improve existing website UX/UI and manage the development of new web properties within the main site structure.
- Define and evaluate the success of digital marketing initiatives to drive conversion, traffic and appointments (Email, Social Media, PPC, SEM, SEO and other digital channels).
- Develop clear and concise results analysis reporting templates that demonstrate an understanding of digital marketing performance.
- Generate website traffic analytics dashboards and effectively present analyses to Director and CEO.
- Support the design and implementation of marketing automation based on data-driven customer behavior flags/triggers.
Ideal Candidate Experience and Knowledge:
- In depth knowledge of PPC.
- Developing and implementing digital marketing strategies.
- In depth knowledge of different digital marketing channels.
- Good knowledge and experience with online marketing tools and best practices.
- Strong knowledge of web design procedures.
- Strong understanding of Google Analytics.
- Strong understanding of Facebook Business Manager.
- Experience building dashboards and data visualization tools.
- Some graphics and HTML skills.
- Ability to handle multiple projects simultaneously.
Qualifications:
- Previous experience in marketing or other related fields.
- Experience in a managerial role.
- Strong project management skills.
- Strong leadership qualities.
- Deadline and detail-oriented.
Benefits:
- Health.
- Dental.
- Vision.
- 401k & Match.
- PTO.