Associate Marketing Manager Job at Swirnow Building Systems in Baltimore

Swirnow Building Systems has been a leader in providing innovative architectural and structural systems and solutions to the design and building communities for over 50 years. As we continue to evolve, especially with new partnerships in the facades and solar industries, we are looking for a dynamic Associate Marketing Manager to help drive our goals forward. This position combines marketing, digital marketing operations and sales support to align with our strategic objectives.

Position Overview

The Associate Marketing Manager will play an integral role in optimizing our internal operations, supporting the sales team, and maintaining an effective online presence. This individual will manage and/or participate in several critical projects, including the ongoing development of our CRM software (MM2025), branding development, and marketing and sales initiatives through digital tools and campaigns. The role also involves supporting the development and execution of key marketing and sales strategies, including lead generation, A/B testing, and ensuring the proper maintenance of internal software and databases.

Responsibilities

Sales Support & Digital Tools for Sales Team:

• Support the sales team by managing lead follow-up, outreach initiatives, and administrative tasks.
• Provide modern digital sales tools for the team, including for example digital business cards, to enhance sales efficiency and effectiveness.
• Assist with the organization and management of marketing campaigns, including eblasts and social media outreach.

Branding Support & Marketing Development:

• Lead the branding effort for Solar initiative, including developing the logo, brand materials, and website content for launch.
• Work closely with our new partners and executive team to advance our marketing and sales initiatives.

Digital Marketing & A/B Testing:

• Develop and implement digital strategies for targeted advertising, ensuring that the marketing budget is efficiently allocated for maximum impact.
• Track and analyze the results of advertising campaigns to improve marketing effectiveness
• Execute A/B testing across various platforms (Google Ads, LinkedIn, ZoomInfo) to determine the best return on investment for lead generation.

Drone Photography, Videography & Marketing Campaigns:

• Coordinate and execute the completion of drone photography and videography for completed projects.
• Own the marketing efforts surrounding these campaigns, ensuring that project highlights are effectively shared across multiple platforms.

Operations & Project Management Support:

• Support the evolution and adoption of our database management improvements through expanding reporting capabilities, refining our searches, the addition of AI and more.
• Ensure project coordination, managing timelines, resources, and communications across multiple projects.
• Work closely with the team to ensure projects are completed on time and within budget.
• Assist in the development and organization of presentations and materials for key stakeholders.

Training & Development Initiatives:

• Assist with the retention and development of internal team members
• Help coordinate and manage training resources for the sales team, ensuring they have the necessary tools to succeed in their roles.

Company Culture Ambassador & Volunteer Programming

• Initiate and lead cultural and employee engagement initiatives for the company.
• Organize and participate in company community volunteer events in the Greater Baltimore Area.
• Facilitate our Wellness and Nutrition programs.

Qualifications:

• Experience in marketing, with at least 5 years of experience in a similar role.
• Strong organizational skills, with a proven ability to manage multiple projects simultaneously.
• Familiarity with CRM systems, MS365 and Office Suite, Linkedin, and digital marketing tools.
• Ability to work cross-functionally and adapt to fast-changing environments.
• Proficiency in social media platforms and content management tools.
• Excellent communication skills particularly in writing, with the ability to interact effectively with internal teams and stakeholders.
• Experience with website management, marketing tools (e.g., WordPress, Google Analytics), and A/B testing strategies.
• Knowledge of drone photography and videography processes is a plus.
• Self-motivated with a proactive mindset, able to identify opportunities for improvement and implement solutions independently.

What We Offer:

• Competitive salary based on experience.
• Opportunities for career development and growth.
• Flexible work environment and collaborative team culture.
• Comprehensive benefits package including health insurance, paid time off, and retirement options, and more.

Salary Range: $70-75K

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Wholesale Building Materials