Sales + Marketing Manager Job at Cristaux International in Elk Grove Village

Overview

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The Sales & Marketing Manager is responsible for driving revenue growth, customer acquisition, and brand visibility by overseeing both sales and marketing functions. This role combines strategic sales leadership with creative marketing direction to ensure Cristaux continues to expand its pipeline and market presence.

Company Overview

Founded in 2007, Cristaux International is a fast-growing, creative, and energetic company. We specialize in custom recognition awards and program solutions that help organizations drive success. Obsessed with the art of storytelling, we design and manufacture brand-centric creations that celebrate people and commemorate accomplishments all over the world. Our factory-to-consumer direct approach has given us the ability to bring design concepts to life in the most efficient and timely manner. We challenge customer visions, push the bounds of industry standards, and simply raise the bar on every idea we encounter. We are not a typical 9-5 company. We encourage and welcome out-of-the-box ideas that will pave the path for change and inspire future growth!

Responsibilities

• Lead, train, and manage the Sales team (4–8 members) to achieve revenue and growth targets.
• Build, manage, and proactively expand the sales pipeline through outbound calls, networking, events, and digital outreach.
• Drive new business development efforts domestically and internationally while strengthening existing client relationships.
• Own and manage the company’s new business quota, ensuring predictable revenue generation and consistent attainment of sales goals.
• Oversee enterprise sales cycles (30–120 days), from prospecting to contract negotiation to close.
• Enforce and refine the prospect qualification process to improve conversion efficiency.
• Monitor AR collections and maintain positive customer standing with Cristaux.
• Use Microsoft Dynamics CRM for pipeline management, quota tracking, forecasting, KPI reporting, and data integrity.
• Present weekly sales updates and bi-monthly forecasting reports to executive leadership.

Marketing & Brand Growth

• Develop and implement integrated marketing campaigns that directly support pipeline and sales goals.
• Oversee and optimize Cristaux’s Shopify E-Commerce store and WordPress website, ensuring strong UX, branding, and lead capture.
• Manage digital marketing strategy (SEO, Google Ads, email campaigns, content marketing, PR, and social media).
• Create and publish compelling content that aligns with sales initiatives and drives inbound leads.
• Track, analyze, and optimize website and campaign performance to increase traffic, conversion, and ROI.
• Strengthen media partnerships, sponsorships, and PR opportunities to expand brand reach.
• Manage Cristaux’s branding standards across internal and external communications.
• Oversee creative assets (photography, videography, sales materials, etc.) used in campaigns.

Team & Cross-Functional Leadership

• Collaborate with design, production, and finance teams to align projects with business goals.
• Lead both the Sales and Marketing teams, ensuring accountability, growth, and high performance.
• Support process automation and efficiency initiatives to strengthen scalability.
• Provide executive-level insights into pipeline health, campaign performance, and growth opportunities.

Position Type

This is a full-time position. Typical working hours are 8 am-4:30pm. Communication and access to emails after hours as needed. Once trained, the candidate may work remotely and from our Elk Grove Village facility.

Required Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5–7 years of combined sales and marketing leadership experience, ideally in high-end/B2B environments.
• Proven success in pipeline building, outbound business development, and enterprise-level sales cycles.
• Experience with Microsoft Dynamics, Shopify, WordPress, and marketing analytics tools.

Skills & Competencies

• Entrepreneurial mindset with a proactive, hunter mentality for business development.
• Excellent leadership, communication, and negotiation skills.
• Strong track record of managing sales pipelines and delivering revenue growth.
• Deep knowledge of digital marketing channels and lead-generation best practices.
• Highly organized, analytical, and creative problem solver.
• Strong collaborator who thrives in a fast-paced, innovative culture.

Physical & Mental Requirements

• Comfortable balancing desk-based work (calls, emails, reporting) with customer-facing activities (meetings, trade shows, travel).
• Ability to manage a fast-paced pipeline while supporting creative marketing execution.
• Travel as needed to client meetings, industry events, and Cristaux offices.

Daily tasks include: Day-to-day management of the sales and marketing team, all web applications and overall company branding. Analyzing and adjusting the end user experience based on feedback on digital platforms. Will need to work with members of the Cristaux team to create and implement all sales and marketing initiatives. All tasks will be aligned with company goals to accurately measure KPIs.