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Kadence Limited

Kadence Limited is hiring: Paid Marketing Manager in Salt Lake City

Kadence Limited, Salt Lake City, UT, United States, 84193

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About Kadence

As a fast-paced, early-stage, venture capital-backed B2B SaaS company,we’re looking for a results-driven Digital Marketing Manager to lead and execute our digital marketing efforts across paid media channels. You’ll manage campaigns across Google Ads andLinkedIn Ads, and play a crucial role in generating organic demand through Google SEO (and AIO) and fueling our revenue pipeline.

We are looking for someone who is empathetic, resourceful, and thrives in a fast-paced environment. You should be proactive in identifying solutions, comfortable using technology, and eager to grow alongside a scaling SaaS startup.

Key Responsibilities

Paid Advertising

  • Plan, execute, and optimize B2B campaigns across Google Ads and LinkedIn Ads, while owning end-to-end campaign workflows from audience targeting and creative briefing to reporting.
  • Collaborate with design and content teams to develop compelling ad creatives and messaging tailored to each platform and funnel stage.
  • Continuously test ad copy, creatives, and targeting to maximize conversion and reduce CAC.

Sponsored Content & SEO

  • Identify and manage partnerships with publishers that target HR, People Ops, and workplace leadership audiences (e.g., People Managing People, Capterra, etc.).
  • Coordinate placements in high-performing listicles, advertorials, and paid content hubs.
  • Optimize partner content to align with SEO (and AIO), brand voice, and CTA objectives.
  • Track and report on partner performance and ROI of each placement.

Analytics & Optimization

  • Monitor campaign performance and lead quality using tools like Google Analytics, HubSpot, and LinkedIn Campaign Manager.
  • Report on key performance metrics weekly, apply insights to refine channel mix, budget allocation, and creative strategy.

Requirements

  • 3–5+ years of experience in performance marketing, with proven results in paid advertising and content partnerships.
  • Deep experience managing Google Ads and LinkedIn Ads for B2B brands.
  • Strong understanding of demand generation KPIs and attribution frameworks.
  • Proficiency with tools such as Google Analytics, HubSpot, SEMrush or comparable platforms.
  • Excellent project management skills, able to juggle multiple campaigns and deadlines.
  • Strong communicator with a collaborative, proactive approach.
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