Vialto Partners is hiring: Marketing Manager, Americas in Sacramento
Vialto Partners, Sacramento, CA, United States, 95828
Overview
Vialto Partners is seeking an experienced Marketing Manager, Americas, to build the strategy and oversee the execution of integrated marketing programs for the region. This role aligns global marketing with regional business priorities, enhances brand visibility, and fuels growth. You will bring global marketing programs to life within the Americas—localizing campaigns, developing region-specific programs, and collaborating across brand, content, communications, portfolio marketing, and marketing technology and operations to drive client engagement, visibility, and growth. The ideal candidate is a strategic thinker and hands-on marketer with experience in professional services and/or B2B technology (ideally both), strong stakeholder management, and a demonstrable track record of delivering results. A commitment to quality, creativity, collaboration, and accountability is critical to success in this role.
Responsibilities
- Collaborate with business, sales, and growth teams to ensure marketing efforts align with pipeline and revenue objectives.
- Design and implement targeted campaigns to generate high-quality leads and drive client engagement.
- Localize and activate global campaigns across the region to ensure cultural and business relevance.
- Create campaigns tailored to region-specific opportunities and priorities.
- Oversee multi-channel marketing initiatives, including digital marketing, events, webinars, social media, and email marketing.
- Plan, organize, and execute regional events, trade shows, and sponsorships to foster client relationships and build brand recognition.
- Manage event budgets and measure the ROI of event participation.
- Execute effective co-marketing campaigns with Vialto alliance partners.
- Oversee local vendors as needed, ensuring high-quality, on-brand deliverables.
- In collaboration with our Communications team, surface client stories, insights, and potential media coverage opportunities.
- Build strong relationships with regional business leaders, sales/growth, and service line leaders to ensure alignment and responsiveness to business needs.
- Build virtual teams within marketing to execute on campaigns.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5-7 years of experience working in a corporate marketing organization, ideally one that supports global marketing efforts in a matrixed environment with multiple service lines.
- Strong understanding of marketing campaign strategies, best practices, and project management.
- A strong ability to analyze campaign effectiveness, not just as it relates to marketing KPIs but also those that are important to business leaders.
- A proven track record in executing multichannel marketing campaigns, including thought leadership and content, events and webinars, web, and email.
- Experience in B2B professional services, human resources-related industries, or technology would be a strong asset.
Benefits
- Remote work: This can be a remote role, based in the United States.
- Employment type: Regular full-time.
- Compensation: Up to $150K. Individual salaries are based on education, geographic location, and alignment to the market data.
We are an equal opportunity employer that does not discriminate on the basis of any legally protected status.
Please note, AI is used as part of the application process.
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