Overtime is hiring: Marketing Manager - Apparel in New York

Overview

We’re hiring a Marketing Manager - Apparel to lead prospect conversion and lifecycle strategies for Overtime’s Lifestyle & Consumer Brand. This role works cross-functionally across our teams, products and data to build consumer journeys and contribute to building a League. You’ll drive OT and OTE’s consumer growth and audience development by maximizing conversion of Overtime’s large and growing customer base. The role requires a passion for direct response and lifecycle marketing with a strong email marketing background and a proven track record of developing high-impact growth campaigns at scale. It also requires the ability to translate data-driven strategy into customer-relevant programs with personality, and the ability to work collaboratively across functions. If you eat, breathe, and sleep ways to improve engagement, have a passion for apparel, and are ready to build the next generation of fandom, then this role’s for you!

Responsibilities

• Develop and execute automated lifecycle marketing journeys and one-off campaigns across all CRM channels (including email, Direct Mail, and SMS) to drive new subscribers.
• Develop customer segmentation, targeting, and contact strategies to maximize the conversion rate and LTV/CAC.
• Create prospect nurture programs to ensure long-term engagement for our growing customer base.
• Lead multichannel remarketing strategies and implementation programs.
• Partner with Strategy & Creative teams to develop new brand-relevant messaging and promotions.
• Develop and execute an aggressive schedule of daily experiments to hyper-targeted segments that will quickly and continuously increase conversion.
• Through testing, develop a multiple touch-point conversion strategy, with specific focus on data- and activity-driven triggers that can scale into the larger OT ecosystem through automation once proven.
• Own KPI reporting, including weekly and monthly updates.

Experience

• CRM or Lifecycle Marketing experience in a startup or direct-to-consumer environment; experience with sports marketing/ticketing is a major plus.
• Background in onboarding mar-tech stack and building communication programs through CRM, ESP & CDPs (Simon Data, Klaviyo, Attentive, HubSpot or similar platform).
• Growth or acquisition marketing experience with at least two years working specifically on converting prospects and churned customers.
• HTML/CSS coding experience is a plus.
• Experience in a startup environment is a plus; entrepreneurial spirit is a must.
• Demonstrated achievements working with data to drive insights, inspire campaigns and inform strategy.
• Proven experience with campaign development, from briefs through working with creative teams to launch.

Skills & Qualifications

• Extremely comfortable working in Excel to manipulate data and build reports.
• Experience coding in languages like SQL is beneficial – the desire to learn is a must.
• Must be well-versed in testing strategies (A/B, multivariate, etc) and associated tools and best practices.
• Excellent written and verbal communications skills, including exceptional proofreading skills.
• Self-starter who can work through immediate challenges while recommending modifications for enhanced efficiency.
• Comfort in launching new products and optimizing current products with ability to work between teams and functions with high autonomy.

Salary & Benefits

Overtime expects the annual salary for this position to be approximately $90-100K, plus benefits, paid time off, and stock options in the company.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

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