Marketing Campaign Manager Job at AbeTech Inc. in Rogers

Description

Who is AbeTech? AbeTech is the U.S. market-leading systems integrator in providing tailored data capture solutions for manufacturing, warehousing, and distribution. Our comprehensive solutions include barcoding, mobile computing, thermal label printing, device management, RFID, and weighing, labeling, and verification technologies that automate manual processes and reduce human error.

Our team thrives on collaboration, actively contributing to group projects and fostering a positive atmosphere. We are a results driven organization that embraces creativity and innovation, constantly seeking new ways to improve processes. Adaptability is key, ensuring smooth collaboration and effective problem-solving in a dynamic environment.

We are seeking a versatile and ambitious Marketing Campaign Manager to join our small, high-impact team. This is a hands-on role where you'll not only lead strategic initiatives but also dive into execution. You'll report directly to the Director of Marketing and play a key part in driving our marketing efforts forward. The ideal candidate is a decision-maker who excels at reporting on key metrics, including revenue attribution from marketing campaigns. Over time, we envision grooming this individual to take on greater leadership responsibilities, potentially stepping into a senior role.

This position is perfect for someone who thrives in a collaborative environment, can manage campaigns end-to-end, and is passionate about digital marketing. If you're ready to roll up your sleeves to get things done, we want to hear from you!

Key Responsibilities

• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including email, social media, content, and paid advertising, to drive lead generation and customer acquisition.
• Digital Marketing Expertise: Develop and implement digital strategies across platforms like Google Ads, SEO, social media (e.g., LinkedIn, Facebook, Instagram), and analytics tools to maximize ROI.
• Reporting and Analytics: Track, analyze, and report on marketing performance, with a strong focus on revenue attribution (e.g., using tools like Google Analytics, HubSpot, or similar). Present insights to stakeholders to inform data-driven decisions.
• Hands-On Execution: Perform day-to-day tasks such as content creation, A/B testing, email automation, and social media management, especially in our lean team environment.
• Strategic Decision-Making: Identify opportunities for growth, make informed decisions on budget allocation, and pivot strategies based on performance data.
• Cross-Functional Collaboration: Work closely with sales, product, and other departments to align marketing efforts with overall business objectives.
• Long-Term Growth: Contribute to scaling our marketing function, with the potential for career advancement into a leadership role.

Requirements

• Experience: 5+ years in marketing. Proven track record in digital marketing and campaign management.
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field (Master's preferred but not required).
• Technical Skills: Proficiency in digital tools such as Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), CRM systems (e.g., HubSpot, Salesforce), email platforms (e.g., Mailchimp), and social media management tools. Experience with revenue tracking and attribution models is essential.
• Professional Skills: Strong decision-making skills.Excellent communication and reporting skills, including creating dashboards and presenting to executives.
• Soft Skills: Ambitious and proactive, with a growth mindset. Ability to thrive in a fast-paced, small-team environment. Analytical thinker who can connect marketing efforts to revenue outcomes.
• Bonus Skills: Experience in content creation, or graphic design tools (e.g., Canva, Adobe Suite).

Why Join Us:

• Innovative Environment: Work with cutting-edge technologies and a team of experts dedicated to driving innovation.
• Career Growth: Opportunities for professional development and career advancement within a growing company.
• Client Focused and Fun: We have a strong commitment to doing the right thing for our clients and having a fun time doing it.

Core Values:

At AbeTech, our values are not just words on paper. Our team works hard to ensure that everyone is living up to our values every day!

• We communicate clearly and proactively
• We take responsibility and execute
• We pursue and retain knowledge
• We respect others
• We embrace change
• We have fun through teamwork

Benefits:

AbeTech offers a benefit package, which includes health and dental insurance that can be purchased for you and your dependents. We also have short- and long-term disability, holiday pay, personal time off, life insurance (group and voluntary), flexible spending account for health and dependent care, health savings accounts, and a traditional or Roth matching 401k plan.

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