Overview
Join to apply for the Associate Director, Paid Search role at Orca Pacific: A Monks Company .
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About the Role: We are looking for a strong, passionate, and energetic Paid Search specialist to drive growth and strategic oversight across the paid search department with a focus of working on our largest accounts. We are looking for someone passionate about search-driven performance marketing and well-versed in other digital acquisition channels. This individual should be a people-focused leader who enjoys hands-on, cross-functional collaboration and wants to join a fast-growing, innovative digital agency that is hyper-focused on client performance and ROI.
Responsibilities
- Serve as Paid Search Lead on one or more of the larger search accounts in the agency, delivering strategy and hands-on optimizations with other Paid Search and channel team members
- Will be responsible for multiple accounts
- Present Paid Search strategy, performance, and tactical priorities to client stakeholders
- Partner with cross-channel leads on creating a holistic media plan, inclusive of forecasting, testing, tactical plans, and reporting
- Responsible for defining roles & responsibilities for client Paid Search teams, and responsible for delegating work to supporting team members
- Own pacing across your book of business and ensure all campaigns are spending to the desired target
- Drive Paid Search strategy, innovation & testing on your book of business while improving performance, developing quarterly or annual roadmaps to keep advancing accounts with the latest products and opportunities
- Opportunity to manage others from Account Managers to Senior Managers
- Manage your team with advanced SEM skills, multi-channel digital marketing strategy, and client management skills, including projections, analytics reporting, etc.
- Deliver feedback, performance reviews, support, and recognition in pursuit of achieving team goals
- Serve as a senior sponsor on your team’s account’s developing senior client relationships and guiding holistic digital strategy
- Willingness to join in-person team meetings, events, and client presentations as business needs arise, est. 1-2 times per quarter
- Work closely with Google, Bing, and other vendor partners on alpha and beta opportunities, expansion opportunities, client strategy and planning, and best practices
- Contribute to overall department training, POVs, award submissions, and case studies
- Participate in new business pitches and conduct audits across the Google ecosystem
Client & Revenue Oversight
- Generate and oversee strong revenue growth from client renewals
- Participate in onboardings, renewal calls, and other important client communications with top Google advertising accounts
- Develop a detailed understanding of clients’ products, industry, marketing goals, and objectives
- Analyze performance data and KPIs
About You
- 5+ years Paid Search experience
- Experience directly managing both B2B and B2C Google advertising efforts
- Passion for crunching numbers, analyzing data, and navigating spreadsheets
- Passion and willingness to embrace Automation and AI
- You are comfortable with script adoption, using AI to help with reporting, insights, and visuals for presentations
- You are open to testing different workflows utilizing AI to help you optimize your output, stay organized across projects, and create efficiencies
- You can use strong and persuasive communication when discussing paid search performance with clients and your team
- ‘Driven’ and ‘Innovative’ are attributes commonly associated with you
- Not afraid to get in the weeds, but still also able to identify the larger direction of the team & paid search industry
- Experience handling direct management of Paid Search budgets of at least $500k+ in monthly ad spend
- Experience in YouTube, App Campaigns, Performance Max, Demand Gen in addition to traditional paid search and shopping
- Advanced slide presentation creation
- Intermediate to advanced Excel/Google sheet knowledge
- Experience presenting paid search strategy to marketing executives, large teams, and senior audiences
- Experience with a bid management platform is preferred such as SA360, Skai, Marin, etc.
- 4-year college degree or equivalent work experience
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
Benefits
What We Offer
- Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups
Salary Range $97,000—$118,000 USD
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. It is a diverse digital marketing and technology services organization focused on AI-enabled delivery and performance.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
- Industries: Advertising Services