Unilever
Ice Cream Innovation Brand Manager, Club and OOH
Unilever, Englewood Cliffs, New Jersey, us, 07632
Join Our Ice Cream Team!
Job Title: Ice Cream Innovation Brand Manager, Club and OOH Location: Englewood Cliffs, NJ Terms & Conditions: Full time, international assignment is not available for this role and relocation for local and international candidates is not provided. The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We're on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream. The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers' businesses. Growing our people's careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments and having fun doing it. With 19,000 expert ice cream colleagues and iconic brands like Wall's, Cornetto, and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations. We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025. We dream big but keep things simple to act fast. If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you! Job Purpose The Magnum Ice Cream Company is seeking a dynamic and innovative Brand Manager to lead the development of an innovation funnel for both the Club customer and Out-of-Home channel (Value, Drug, and Convenience) sectors. This role will involve assessing the fit of our current portfolio, including iconic brands such as Popsicle, Klondike, Good Humor, Magnum, Talenti, and Yasso, and identifying new ideas to drive growth and consumer engagement. Key responsibilities include: Innovation Funnel Development: Club channel is $1B in sales with TMICC having 4% share, this role will focus on growing share and bringing the Club scope to $50MM of incremental sales through the years. Out of Home channel represents over 152K stores, this channel is expected to grow 2.5% through 2029. This role would focus on identifying which core products have opportunity for more distribution plus new innovation ideas, the opportunity could land at over $120MM of additional sales. Together with CMI and Cat Man and this manager would be responsible for developing proposition geared towards OOH; adopting studies and insights on potential growth and gaps; review previous year's performance Develop and manage a robust innovation funnel tailored for the Club customer. Create and implement an innovation funnel for Out-of-Home channel, focusing on value, drug, and convenience sectors. Portfolio Assessment: Evaluate the current portfolio of brands (Popsicle, Klondike, Good Humor, Magnum, Talenti, Yasso) to ensure alignment with market needs and opportunities. Identify gaps and opportunities within the existing portfolio to drive innovation. Idea Generation: Identify and develop new product ideas for both the club and out-of-home channels. Collaborate with cross-functional teams to bring new ideas to life, from concept to commercialization. Revamp out of home with the new Magnum Ice Cream company identity. Work closely with the Global team to step up how our brands show up in Out of Home, implement new tactics for visibility, breakthrough and communication. Consumer Insights: Conduct qualitative and quantitative consumer research to understand triggers and barriers within the club and out-of-home channels. Lead consumer learning initiatives to gather insights and assess the potential of new ideas. Utilize consumer demographic data to identify opportunities and develop an optimal new product mix. Market Analysis: Stay abreast of market trends, competitive landscape, and consumer preferences to inform innovation strategies. Leverage market data and insights to drive strategic decision-making and innovation planning. Cross-Functional Collaboration: Work closely with marketing, R&D, supply chain, and sales teams to ensure seamless execution of innovation projects. Partner with procurement and supply chain teams to manage capacity, identify contract manufacturers, and pursue import opportunities where relevant. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. Strong understanding of market trends, consumer insights, and category dynamics. Excellent project management skills with the ability to lead cross-functional teams. Strong analytical skills and the ability to translate insights into actionable strategies. Excellent communication and interpersonal skills. Who You Are: A passionate marketer who always puts the consumer at the center of business decisions. A strategic thinker with a strong bias for action and accountability. A collaborative leader who can influence and inspire cross-functional teams. An innovative thinker who challenges the status quo and drives continuous improvement. Leadership: You are still responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through difficult times. Critical SOL (Standards of Leadership) Behaviors: PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Generates intensity and focus to motivate people to deliver results at speed. PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others. PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside The Magnum Ice Cream Company.
Job Title: Ice Cream Innovation Brand Manager, Club and OOH Location: Englewood Cliffs, NJ Terms & Conditions: Full time, international assignment is not available for this role and relocation for local and international candidates is not provided. The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We're on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream. The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers' businesses. Growing our people's careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments and having fun doing it. With 19,000 expert ice cream colleagues and iconic brands like Wall's, Cornetto, and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations. We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025. We dream big but keep things simple to act fast. If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you! Job Purpose The Magnum Ice Cream Company is seeking a dynamic and innovative Brand Manager to lead the development of an innovation funnel for both the Club customer and Out-of-Home channel (Value, Drug, and Convenience) sectors. This role will involve assessing the fit of our current portfolio, including iconic brands such as Popsicle, Klondike, Good Humor, Magnum, Talenti, and Yasso, and identifying new ideas to drive growth and consumer engagement. Key responsibilities include: Innovation Funnel Development: Club channel is $1B in sales with TMICC having 4% share, this role will focus on growing share and bringing the Club scope to $50MM of incremental sales through the years. Out of Home channel represents over 152K stores, this channel is expected to grow 2.5% through 2029. This role would focus on identifying which core products have opportunity for more distribution plus new innovation ideas, the opportunity could land at over $120MM of additional sales. Together with CMI and Cat Man and this manager would be responsible for developing proposition geared towards OOH; adopting studies and insights on potential growth and gaps; review previous year's performance Develop and manage a robust innovation funnel tailored for the Club customer. Create and implement an innovation funnel for Out-of-Home channel, focusing on value, drug, and convenience sectors. Portfolio Assessment: Evaluate the current portfolio of brands (Popsicle, Klondike, Good Humor, Magnum, Talenti, Yasso) to ensure alignment with market needs and opportunities. Identify gaps and opportunities within the existing portfolio to drive innovation. Idea Generation: Identify and develop new product ideas for both the club and out-of-home channels. Collaborate with cross-functional teams to bring new ideas to life, from concept to commercialization. Revamp out of home with the new Magnum Ice Cream company identity. Work closely with the Global team to step up how our brands show up in Out of Home, implement new tactics for visibility, breakthrough and communication. Consumer Insights: Conduct qualitative and quantitative consumer research to understand triggers and barriers within the club and out-of-home channels. Lead consumer learning initiatives to gather insights and assess the potential of new ideas. Utilize consumer demographic data to identify opportunities and develop an optimal new product mix. Market Analysis: Stay abreast of market trends, competitive landscape, and consumer preferences to inform innovation strategies. Leverage market data and insights to drive strategic decision-making and innovation planning. Cross-Functional Collaboration: Work closely with marketing, R&D, supply chain, and sales teams to ensure seamless execution of innovation projects. Partner with procurement and supply chain teams to manage capacity, identify contract manufacturers, and pursue import opportunities where relevant. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. Strong understanding of market trends, consumer insights, and category dynamics. Excellent project management skills with the ability to lead cross-functional teams. Strong analytical skills and the ability to translate insights into actionable strategies. Excellent communication and interpersonal skills. Who You Are: A passionate marketer who always puts the consumer at the center of business decisions. A strategic thinker with a strong bias for action and accountability. A collaborative leader who can influence and inspire cross-functional teams. An innovative thinker who challenges the status quo and drives continuous improvement. Leadership: You are still responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through difficult times. Critical SOL (Standards of Leadership) Behaviors: PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Generates intensity and focus to motivate people to deliver results at speed. PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others. PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside The Magnum Ice Cream Company.