Digital Marketing Specialist II

Summary The Programmatic Media Senior Specialist is a critical individual contributor on our Global Digital Marketing team. In this role, you will serve as the in-house programmatic subject matter expert, informing the strategy for display, video, native and audio campaigns. You'll work cross-functionally with Media Planners and Regional Marketers, to align the programmatic strategy with business objectives through innovative programmatic execution. RequirementsWhat we look for: 4+ years of hands-on experience in Programmatic Media, agency management a plus. Strong expertise in The Trade Desk, Google Ads, and Google Campaign Manager. Experience onboarding and scaling a DSP and ad server. Strong analytical skills, with a focus on interpreting performance data and delivering actionable insights. Experience in B2B marketing, demand generation, and brand media is highly preferred. Content syndication media management experience is a plus. Excellent collaboration and communication skills to work effectively across teams. Proven experience in a fast-paced environment. Responsibilities: Support global programmatic media execution to achieve brand awareness and demand generation goals. Assist in building and optimizing programmatic strategies, including targeting tactics, placements, partners, and creative, to support brand and demand generation objectives. Monitor channel performance and budget pacing, providing insights to inform the strategic roadmap. Help activate advanced capabilities such as 1st-party data usage, audience creation, and retargeting strategies. Work with media agencies to support seamless execution, campaign management, account hygiene, and campaign optimizations. Continuously analyse campaign performance to recommend refinements to targeting, creative, and bid strategies. Support tagging, trafficking, and troubleshooting of programmatic campaigns to maintain data accuracy and tracking integrity. Collaborate with internal Web, Marketing Ops, and Analytics teams to help enhance tracking, measurement, and user experience. Utilize industry tools like Moat, IAS, and Double Verify to support brand safety, viewability, and fraud prevention efforts. Collaborate with ad platforms and exchanges to explore new programmatic features and beta opportunities. Maintain and share best practices while supporting operational excellence for the channel. Skills Digital marketing Programmatic Media B2B marketing Skills:digital marketing, Programmatic Media, B2B marketing