Varite
Pay Rate: $123.23 - $127.46 Candidates must be local to the bay area (San Francisco or San Jose) and work a hybrid schedule. Duites: Own and execute SEO strategy in partnership with the SEO team, GTM, and other cross-functional partners to capture high-intent demand and grow traffic share. Understand customer needs and conduct research to identify top jobs-to-be-done and workflows. Define and scale use cases, writing compelling value propositions and messaging frameworks for core personas. Lead cross-functional go-to-market plans for new features and launches, ensuring consistent messaging across channels. Translate market and competitive insights into product and GTM recommendations. Skills: 8-10+ years in product marketing, growth marketing, or SEO-focused roles. Focus should be on true product marketers. Do not want to see general marketing managers for this role. Expertise in SEO execution and proven success scaling use case strategies. Core PMM skills: positioning, value prop development, messaging frameworks, segmentation, pricing/packaging insights, launch planning, and sales enablement. Strong communicator with ability to craft compelling narratives and influence cross-functional partners. nalytical, data-driven, and customer-obsessed, with experience using research and insights to shape strategy. Experience in SaaS, productivity, or digital products preferred. Education: Bachelor's degree in Marketing, Business, Communications, or related field required. MBA or advanced degree preferred.