Diversitech
Join Our Team as a Product Marketing Manager at DiversiTech!
Job Title: Product Marketing Manager Location: Duluth, GA Department: Marketing Reports To: Director of Marketing
Are you a strategic marketing leader with expertise in brand positioning, product messaging, and competitive market analysis? Do you thrive in fast-paced environments, ensuring engaging marketing campaigns, integrated product strategies, and enhanced customer connections? If so, DiversiTech wants you on our team!
Who We Are
Founded in 1971, DiversiTech® Corporation is North America's largest manufacturer of equipment pads and a premier supplier of components for the HVAC/R industry. Based in the Atlanta, GA metropolitan area, we are dedicated to simplifying work for our wholesale partners through innovation, partnerships, and acquisitions. With over 1 million square feet of manufacturing and distribution space across North America and Europe, we are growing rapidly-making now the perfect time to join us!
About the Role
As Product Marketing Manager, you will oversee brand strategy execution, end-user engagement, and product messaging development, ensuring alignment with business objectives and market growth strategies. You will collaborate with internal teams, manage content for in-store activations, oversee packaging projects, and maintain competitive market positioning, optimizing brand visibility and customer experience. Additionally, you will analyze marketing effectiveness, act as a market intelligence expert, and provide recommendations on product communication strategies, ensuring long-term brand sustainability and structured execution success.
What You'll Do • Create end-user demand, formulating long-term brand strategies and executing integrated marketing plans. • Uphold brand standards, ensuring alignment with brand positioning and acting as a champion across the organization. • Lead product packaging projects, refining product communications hierarchy and coordinating with Graphic Designers for visual execution. • Develop product messaging, ensuring differentiation from competitors and market engagement optimization. • Create content for in-store activations, including videos, merchandisers, and POP displays for structured product marketing. • Oversee development and deployment of launch materials, collaborating with print vendors and fulfillment companies. • Manage inventory of existing sales collateral, providing recommendations for new collateral creation. • Act as a market intelligence expert, analyzing end-user purchasing behavior and key buying criteria. • Monitor competitive landscape, acting as an expert on competitor positioning and industry shifts. • Assess marketing initiative effectiveness, providing structured recommendations on campaign optimization. • Serve as the primary point of contact for brand websites, collaborating with external vendors for updates and functionality improvements. • Perform other duties as assigned, contributing to structured brand positioning and product engagement success.
What We're Looking For
Required: • Bachelor's degree in Marketing, Business, or related field • 4-6 years of experience in marketing, refining structured campaign tracking workflows • Expertise in translating marketing objectives into strategies, executing comprehensive marketing plans across various end-user touchpoints • Proficiency in Microsoft Office Suite, optimizing structured marketing engagement execution • Ability to collaborate across teams and stakeholders, ensuring structured workflow adaptability • Strong problem-solving and strategic planning skills, transforming visions into tangible outcomes • Experience in fast-paced, high-volume environments, ensuring structured workflow execution • Proactive self-starter mindset, with keen attention to detail • Outstanding verbal and written communication skills, enabling seamless collaboration across employees and executive leadership
What We Offer
At DiversiTech, we believe in supporting our employees with a comprehensive benefits package, including: • 401(k) & Roth IRA for your financial security • Health, Dental, and Vision Insurance for you and your family • Disability and Life Insurance for added protection • Paid Time Off, Paid Holidays, and Personal Leave to ensure work-life balance • Employee Assistance Programs for additional support
Why Join DiversiTech?
At DiversiTech, we aren't just marketing products-we are a community of innovators, driven by growth, efficiency, and brand excellence. We offer competitive compensation, career development opportunities, and an energetic workplace where your expertise in product marketing will make a lasting impact.
Ready to refine brand strategies, enhance product messaging, and drive integrated marketing execution? Apply today and be part of DiversiTech's commitment to operational success!
Job Title: Product Marketing Manager Location: Duluth, GA Department: Marketing Reports To: Director of Marketing
Are you a strategic marketing leader with expertise in brand positioning, product messaging, and competitive market analysis? Do you thrive in fast-paced environments, ensuring engaging marketing campaigns, integrated product strategies, and enhanced customer connections? If so, DiversiTech wants you on our team!
Who We Are
Founded in 1971, DiversiTech® Corporation is North America's largest manufacturer of equipment pads and a premier supplier of components for the HVAC/R industry. Based in the Atlanta, GA metropolitan area, we are dedicated to simplifying work for our wholesale partners through innovation, partnerships, and acquisitions. With over 1 million square feet of manufacturing and distribution space across North America and Europe, we are growing rapidly-making now the perfect time to join us!
About the Role
As Product Marketing Manager, you will oversee brand strategy execution, end-user engagement, and product messaging development, ensuring alignment with business objectives and market growth strategies. You will collaborate with internal teams, manage content for in-store activations, oversee packaging projects, and maintain competitive market positioning, optimizing brand visibility and customer experience. Additionally, you will analyze marketing effectiveness, act as a market intelligence expert, and provide recommendations on product communication strategies, ensuring long-term brand sustainability and structured execution success.
What You'll Do • Create end-user demand, formulating long-term brand strategies and executing integrated marketing plans. • Uphold brand standards, ensuring alignment with brand positioning and acting as a champion across the organization. • Lead product packaging projects, refining product communications hierarchy and coordinating with Graphic Designers for visual execution. • Develop product messaging, ensuring differentiation from competitors and market engagement optimization. • Create content for in-store activations, including videos, merchandisers, and POP displays for structured product marketing. • Oversee development and deployment of launch materials, collaborating with print vendors and fulfillment companies. • Manage inventory of existing sales collateral, providing recommendations for new collateral creation. • Act as a market intelligence expert, analyzing end-user purchasing behavior and key buying criteria. • Monitor competitive landscape, acting as an expert on competitor positioning and industry shifts. • Assess marketing initiative effectiveness, providing structured recommendations on campaign optimization. • Serve as the primary point of contact for brand websites, collaborating with external vendors for updates and functionality improvements. • Perform other duties as assigned, contributing to structured brand positioning and product engagement success.
What We're Looking For
Required: • Bachelor's degree in Marketing, Business, or related field • 4-6 years of experience in marketing, refining structured campaign tracking workflows • Expertise in translating marketing objectives into strategies, executing comprehensive marketing plans across various end-user touchpoints • Proficiency in Microsoft Office Suite, optimizing structured marketing engagement execution • Ability to collaborate across teams and stakeholders, ensuring structured workflow adaptability • Strong problem-solving and strategic planning skills, transforming visions into tangible outcomes • Experience in fast-paced, high-volume environments, ensuring structured workflow execution • Proactive self-starter mindset, with keen attention to detail • Outstanding verbal and written communication skills, enabling seamless collaboration across employees and executive leadership
What We Offer
At DiversiTech, we believe in supporting our employees with a comprehensive benefits package, including: • 401(k) & Roth IRA for your financial security • Health, Dental, and Vision Insurance for you and your family • Disability and Life Insurance for added protection • Paid Time Off, Paid Holidays, and Personal Leave to ensure work-life balance • Employee Assistance Programs for additional support
Why Join DiversiTech?
At DiversiTech, we aren't just marketing products-we are a community of innovators, driven by growth, efficiency, and brand excellence. We offer competitive compensation, career development opportunities, and an energetic workplace where your expertise in product marketing will make a lasting impact.
Ready to refine brand strategies, enhance product messaging, and drive integrated marketing execution? Apply today and be part of DiversiTech's commitment to operational success!