Product Marketing Manager Job at DiversiTech Corporation in Duluth

Overview

Join Our Team as a Product Marketing Manager at DiversiTech!

Job Title: Product Marketing Manager

Location: Duluth, GA

Department: Marketing

Reports To: Director of Marketing

About The Role

As Product Marketing Manager, you will oversee brand strategy execution, end-user engagement, and product messaging development, ensuring alignment with business objectives and market growth strategies. You will collaborate with internal teams, manage content for in-store activations, oversee packaging projects, and maintain competitive market positioning, optimizing brand visibility and customer experience. Additionally, you will analyze marketing effectiveness, act as a market intelligence expert, and provide recommendations on product communication strategies, ensuring long-term brand sustainability and structured execution success.

What You’ll Do

• Create end-user demand, formulating long-term brand strategies and executing integrated marketing plans.
• Uphold brand standards, ensuring alignment with brand positioning and acting as a champion across the organization.
• Lead product packaging projects, refining product communications hierarchy and coordinating with Graphic Designers for visual execution.
• Develop product messaging, ensuring differentiation from competitors and market engagement optimization.
• Create content for in-store activations, including videos, merchandisers, and POP displays for structured product marketing.
• Oversee development and deployment of launch materials, collaborating with print vendors and fulfillment companies.
• Manage inventory of existing sales collateral, providing recommendations for new collateral creation.
• Act as a market intelligence expert, analyzing end-user purchasing behavior and key buying criteria.
• Monitor competitive landscape, acting as an expert on competitor positioning and industry shifts.
• Assess marketing initiative effectiveness, providing structured recommendations on campaign optimization.
• Serve as the primary point of contact for brand websites, collaborating with external vendors for updates and functionality improvements.
• Perform other duties as assigned, contributing to structured brand positioning and product engagement success.

What We’re Looking For

Required

• Bachelor’s degree in Marketing, Business, or related field
• 4-6 years of experience in marketing, refining structured campaign tracking workflows
• Expertise in translating marketing objectives into strategies, executing comprehensive marketing plans across various end-user touchpoints
• Proficiency in Microsoft Office Suite, optimizing structured marketing engagement execution
• Ability to collaborate across teams and stakeholders, ensuring structured workflow adaptability
• Strong problem-solving and strategic planning skills, transforming visions into tangible outcomes
• Experience in fast-paced, high-volume environments, ensuring structured workflow execution
• Proactive self-starter mindset, with keen attention to detail
• Outstanding verbal and written communication skills, enabling seamless collaboration across employees and executive leadership

What We Offer

• 401(k) & Roth IRA for your financial security
• Health, Dental, and Vision Insurance for you and your family
• Disability and Life Insurance for added protection
• Paid Time Off, Paid Holidays, and Personal Leave to ensure work-life balance
• Employee Assistance Programs for additional support

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Construction