New York Times
Associate Manager, Paid Search
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for. About the Role
The New York Times is adding a Paid Search Associate Manager to join our new In-House Paid Acquisition team to drive growth across Google Ads, Microsoft Ads and emerging search formats. You will be responsible for our keyword portfolio, implementing advanced automation, and driving incremental subscription revenue growth through world-class paid search performance. You will oversee the end-to-end search campaigns from execution and optimization to platform development ensuring our campaigns create impact at scale. As the channel specialist, you will be the hands-on expert behind campaign builds, testing, and performance optimization, while pushing our program forward through new features and best practices. You will use your expertise to help accelerate turnaround times, streamlining operations, and maximizing results across all paid search channels. You will be based at our headquarters in New York, NY in this hybrid role with a requirement of 3 days in the office weekly. Responsibilities:
Lead end-to-end paid search campaign strategy, and optimization Manage keyword research, account structure, ad copy testing, and bidding strategies Leverage automation, scripts, and bulk editing to scale efficiently Develop testing roadmaps to improve performance outcomes copy, bidding, placements Collaborate with Analytics team members to execute testing plans across platforms Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities Analyze performance trends on an ongoing basis and benchmark across key metrics Demonstrate support and understanding of our value of journalistic independence Report to the Manager, Paid Search lead within the Paid acquisition team Report to the Manager leading Paid Social within the Paid acquisition team Basic Qualifications:
4+ years of experience managing paid search campaigns at scale 2+ years' experience in performance marketing and analysis Google Ads or Microsoft Ads certifications is preferred 2+ years' experience in keyword strategy, bidding, and automation 2+ years' experience following project management best practices to deliver error free campaigns & reaching ROAS, CPA, or CPI goals The annual base pay range for this role is between: $85,000 - $100,000 USD
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for. About the Role
The New York Times is adding a Paid Search Associate Manager to join our new In-House Paid Acquisition team to drive growth across Google Ads, Microsoft Ads and emerging search formats. You will be responsible for our keyword portfolio, implementing advanced automation, and driving incremental subscription revenue growth through world-class paid search performance. You will oversee the end-to-end search campaigns from execution and optimization to platform development ensuring our campaigns create impact at scale. As the channel specialist, you will be the hands-on expert behind campaign builds, testing, and performance optimization, while pushing our program forward through new features and best practices. You will use your expertise to help accelerate turnaround times, streamlining operations, and maximizing results across all paid search channels. You will be based at our headquarters in New York, NY in this hybrid role with a requirement of 3 days in the office weekly. Responsibilities:
Lead end-to-end paid search campaign strategy, and optimization Manage keyword research, account structure, ad copy testing, and bidding strategies Leverage automation, scripts, and bulk editing to scale efficiently Develop testing roadmaps to improve performance outcomes copy, bidding, placements Collaborate with Analytics team members to execute testing plans across platforms Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities Analyze performance trends on an ongoing basis and benchmark across key metrics Demonstrate support and understanding of our value of journalistic independence Report to the Manager, Paid Search lead within the Paid acquisition team Report to the Manager leading Paid Social within the Paid acquisition team Basic Qualifications:
4+ years of experience managing paid search campaigns at scale 2+ years' experience in performance marketing and analysis Google Ads or Microsoft Ads certifications is preferred 2+ years' experience in keyword strategy, bidding, and automation 2+ years' experience following project management best practices to deliver error free campaigns & reaching ROAS, CPA, or CPI goals The annual base pay range for this role is between: $85,000 - $100,000 USD