Marketing Manager Job at Cypress Lawn Cemetery Association in Daly City

Overview

Marketing Manager role at Cypress Lawn Cemetery Association. This position focuses on elevating and scaling marketing programs, driving demand generation, and leading campaigns with a strong emphasis on results and data-driven decision making.

Responsibilities

• Own the entire lead funnel from creation to launch to iteration.
• Maintain a CRM system to manage lead interactions.
• Create project plans (budget, timelines, ownership) and execute on time.
• Create and optimize email campaigns.
• Create or manage the creation of content for various initiatives.
• Manage existing agency and ensure performance of their deliverables.
• Liaison with other Cypress Lawn leadership members.
• Develop PowerPoint and present campaigns to internal sales associates and management teams.
• Analyze and report on marketing effectiveness (campaign KPIs, Board of Director reporting).
• Manage budget and ensure cost-effective operations.

Your Opportunity

• You’ll get the opportunity to make a meaningful impact by implementing marketing functions.
• You’ll have the ability to implement best practices from the ground up.
• You’ll have the backing of an existing marketing agency and a full marketing budget.
• You’ll be responsible for implementing new marketing programs and taking Cypress Lawn’s existing marketing programs to the next level.

Skills and Qualifications

• Bachelor’s degree in marketing, communications, or a related field
• 5+ years of experience in digital marketing and demand generation
• 2+ years of marketing campaign development
• Proven track-record of achieving KPIs (campaign experience may include direct mail, branding, email marketing, digital marketing, grass roots events, or similar)
• Proven success fulfilling a qualified lead commitment from search, social, email, and other digital sources
• Experience in developing and managing relationships with external vendors
• Excellent organizational and project management skills
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work independently and take initiative
• Direct experience with lead management in CRM systems
• Passion for prioritizing the highest initiatives, while injecting the combination of art, science, and empathy into every decision
• Deep curiosity for business goals to be able to provide actionable solutions

Note: This description reflects the core responsibilities and qualifications for the Marketing Manager role and omits extraneous postings or unrelated content.