Priori is hiring: Growth Marketing Manager in New York

Overview

Priori is looking for a detail-oriented and collaborative Growth Marketing Manager to support the execution of high-impact marketing programs that drive awareness, engagement, and pipeline within corporate legal departments. This role is ideal for a B2B marketer with legal industry experience who enjoys building multi-channel campaigns, collaborating cross-functionally, and executing event-based and digital initiatives.

Priori transforms how legal teams find, engage, and manage outside counsel, connecting them with the right talent at the right price for any need. With over a decade of experience partnering with legal teams, we provide access to flexible talent, a global law firm marketplace, and cutting-edge software for managing law firm panels and legal RFP workflows. Our software is designed to improve efficiency and transparency in legal service procurement and management.

What You’ll Do

• Support Campaign Execution by working closely with the Director of Demand Generation to bring multi-channel campaigns to life, including email nurtures, webinars, paid media, content syndication, SEO/SEM, and more
• Coordinate Legal Industry Events through planning and executing Priori’s presence at key legal industry events, including trade shows, legal ops conferences, and regional field marketing activation
• Manage campaign execution through HubSpot and support lead routing, tracking, and reporting in Salesforce in partnership with Revenue Operations
• Align closely with Sales to ensure timely follow-up on marketing leads, share campaign insights, and refine lead hand-off processes to improve conversions
• Support product marketing by translating upcoming product launches, feature enhancements, and positioning updates into campaign messaging and content that drive engagement and educate prospective clients
• Optimize marketing performance by tracking key campaign metrics, analyzing performance across the funnel, and preparing insights for internal stakeholders

You Have

• 5+ years of B2B marketing experience, including at least 2 years in a demand generation role
• Legal industry marketing experience REQUIRED (e.g., marketing to in-house counsel or legal ops professionals)
• Hands-on experience with marketing tools like HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager
• Familiarity with core digital channels including email marketing, SEM, paid social, and content syndication
• Strong project management skills and attention to detail
• Data-driven mindset with reporting and campaign analysis capabilities