Akraya
Primary Skills: SEO (Expert), Product Marketing (Expert), Go-To-Market Strategy (Expert), Competitive Analysis (Advanced), Cross-Functional Leadership (Advanced)
Contract Type: W2
Duration: 6+ Months
Location: San Jose/San Francisco-CA (#LI-Hybrid)
Pay Range: $123 - $125 per hour on W2
#LP
Job Summary:
We are seeking a forward-thinking Senior Product Marketing Manager to spearhead our SEO strategies and drive go-to-market initiatives for our digital products. The successful candidate will work closely with our SEO team and cross-functional partners to enhance market share and meet customer demand efficiently. You will play a pivotal role in understanding customer needs, defining use cases, and crafting compelling value propositions for our core personas.
Key Responsibilities:
Own and execute the SEO strategy in collaboration with relevant teams to capture high-intent demand. Conduct customer research to identify key jobs-to-be-done and streamline workflows. Develop and communicate compelling value propositions and messaging frameworks for core personas. Lead cross-functional teams in executing go-to-market plans for new features and product launches. Translate market and competition insights into actionable product and GTM recommendations.
Must-Have Skills:
Proven success in SEO execution and scaling use case strategies. Strong skills in product marketing core areas: positioning, messaging frameworks, segmentation, and launch planning. Exceptional communication skills with the ability to craft compelling narratives and work effectively with cross-functional teams.
Industry Experience:
Prior experience in SaaS, productivity, or digital product marketing is preferred.
Candidates must be local to the Bay Area (San Francisco or San Jose) and able to work on a hybrid schedule. A Bachelor's degree in Marketing, Business, Communications, or a related field is required, with an MBA or advanced degree preferred. ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
Own and execute the SEO strategy in collaboration with relevant teams to capture high-intent demand. Conduct customer research to identify key jobs-to-be-done and streamline workflows. Develop and communicate compelling value propositions and messaging frameworks for core personas. Lead cross-functional teams in executing go-to-market plans for new features and product launches. Translate market and competition insights into actionable product and GTM recommendations.
Must-Have Skills:
Proven success in SEO execution and scaling use case strategies. Strong skills in product marketing core areas: positioning, messaging frameworks, segmentation, and launch planning. Exceptional communication skills with the ability to craft compelling narratives and work effectively with cross-functional teams.
Industry Experience:
Prior experience in SaaS, productivity, or digital product marketing is preferred.
Candidates must be local to the Bay Area (San Francisco or San Jose) and able to work on a hybrid schedule. A Bachelor's degree in Marketing, Business, Communications, or a related field is required, with an MBA or advanced degree preferred. ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!